Vice President of Brand Strategy

Vice President of Brand Strategy

Paribu US

Location Los Angeles California

Employment Type Full Time

Work Arrangement Remote Hybrid or On site

About the Role

Paribu US is seeking an experienced Vice President of Brand Strategy to lead the development of the company brand identity market positioning and long term brand development initiatives

This executive position is designed for a senior brand strategy professional with extensive experience in corporate brand architecture brand positioning reputation development and integrated brand management

The successful candidate will bring a strong understanding of how organizations establish distinctive brand identities communicate corporate values build market recognition and maintain consistent brand positioning across different audiences and markets

This individual will play an important role in defining how the company is perceived by customers business partners industry participants and the broader business community

The ideal candidate will have experience developing corporate brands within multinational companies professional services technology organizations financial institutions or other established business environments

Direct cryptocurrency or digital asset experience is beneficial but not required

Responsibilities

Develop and execute the company long term brand strategy in alignment with corporate objectives and business positioning

Establish a clear corporate brand identity and define the key principles that guide brand development

Lead brand positioning initiatives to strengthen the company differentiation within competitive markets

Develop corporate brand architecture and establish consistent brand standards across business activities

Evaluate existing brand perception and identify opportunities to improve market recognition and corporate reputation

Define brand messaging frameworks and ensure consistency across corporate communications and external presentations

Oversee the development of corporate brand guidelines visual identity standards and brand positioning principles

Lead initiatives that strengthen corporate credibility and establish a recognizable market presence

Collaborate with senior leadership to ensure brand strategy reflects the company vision values and long term direction

Evaluate brand performance and assess the effectiveness of brand development initiatives

Establish consistent brand standards across regional markets and external business relationships

Guide the strategic direction of corporate storytelling and brand communication initiatives

Develop approaches for strengthening brand trust among customers institutional partners and industry participants

Monitor competitor positioning industry perception and changes in market expectations

Identify opportunities to strengthen brand differentiation through corporate identity and strategic positioning

Build and lead a brand strategy team as the company expands its market presence

What We Are Looking For

We are looking for a senior brand strategy executive who combines corporate branding expertise strategic communication capabilities and a strong understanding of market perception

The strongest candidates will typically have

20 years or more of progressive professional experience in brand strategy corporate branding brand management or related senior marketing leadership functions

Extensive experience developing corporate brand positioning and managing brand identity across established organizations

A demonstrated record of building recognizable corporate brands and strengthening organizational market reputation

Strong knowledge of brand architecture brand differentiation corporate identity and brand perception management

Experience developing brand strategies that support organizational growth and long term corporate positioning

A solid understanding of how brand identity influences customer confidence business relationships and corporate credibility

Experience managing brand development initiatives across multiple markets or business segments

Demonstrated ability to translate corporate vision and business objectives into clear brand positioning strategies

Experience in technology financial services professional services consulting consumer businesses or multinational organizations

Excellent strategic judgment executive communication and brand leadership abilities

Bachelor degree in Marketing Communications Business Administration or a related discipline required

MBA or another relevant advanced qualification preferred

Leadership Experience

Extensive senior management experience leading corporate branding brand strategy or brand management functions

Demonstrated ability to establish brand strategy frameworks and oversee company wide brand development initiatives

Experience managing senior brand professionals creative leadership teams and external branding agencies

Proven ability to guide corporate brand positioning across multiple business units and geographic markets

Experience presenting brand strategies corporate identity recommendations and reputation development initiatives to executive leadership

Ability to mentor senior professionals and establish consistent standards for brand management and corporate identity

Core Competencies

Corporate Brand Strategy

Brand Positioning

Brand Architecture

Corporate Identity Development

Brand Reputation Management

Market Differentiation

Brand Perception Analysis

Corporate Storytelling

Brand Standards Development

Strategic Brand Communication

International Brand Management

Executive Leadership

Preferred Qualifications

Previous brand strategy leadership experience within a multinational company or publicly recognized organization

Experience leading corporate rebranding initiatives and large scale brand positioning projects

Familiarity with financial services technology professional services or other reputation sensitive industries

Experience developing consistent brand identities across multiple geographic markets

Established professional relationships with branding agencies corporate communications professionals and industry organizations

MBA or another relevant advanced professional qualification

Location and Work Arrangement

This position is based in Los Angeles California

Paribu US offers remote hybrid and on site working arrangements depending on the individual location and business needs

Travel will be required as needed for executive meetings brand development initiatives corporate events industry conferences and strategic planning activities

Compensation and Benefits

Paribu US offers a competitive executive compensation package including

Competitive executive base salary

Annual performance based incentive

Equity appreciation opportunities

401k retirement benefits

Medical dental and vision insurance

Paid time off and company holidays

Professional development and industry training

Reimbursement for approved business travel

Final compensation will depend on experience qualifications and the scope of the role

About Paribu US

Paribu US is building its US business around digital assets cryptocurrency markets and the next generation of financial services

Our US business is still being built creating opportunities for experienced professionals to contribute to corporate identity brand development and long term market positioning

The person joining this position will have the opportunity to shape how the company presents itself to the market establish a distinctive corporate identity and build a strong foundation for long term brand recognition