Vice President of Performance Marketing - Remote

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Barton Publishing, so some details may not match this job. The employer's own page has the real description.

Overview

The Vice President of Performance Marketing at Barton Publishing will be a key leadership role, primarily responsible for developing, executing, and optimizing performance-driven marketing strategies to drive customer acquisition and revenue growth. This role will involve a deep understanding of digital marketing channels, data analytics, and consumer behavior, leveraging these insights to enhance marketing campaigns and overall performance. The Vice President will work collaboratively with cross-functional teams to align marketing initiatives with business objectives and ensure consistent branding and messaging across all platforms.

Job Responsibilities

• Develop and implement comprehensive performance marketing strategies to achieve business goals.
• Oversee the planning and execution of digital marketing campaigns across various channels, including SEM, SEO, social media, email, and display advertising.
• Analyze and interpret data to measure the effectiveness of marketing campaigns and initiatives, making recommendations for improvement.
• Lead, mentor, and develop the performance marketing team, fostering a culture of growth and excellence.
• Manage budgets and allocate resources efficiently to maximize ROI and meet performance targets.
• Collaborate with product and sales teams to ensure alignment of marketing strategies with business objectives.
• Stay abreast of emerging trends and technologies in performance marketing to drive innovation.
• Develop and maintain strong relationships with external partners and vendors to support marketing efforts.

Qualifications

• Proven experience in a senior performance marketing role, preferably within a remote-working environment.
• Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is highly preferred.
• Minimum of 8-10 years of experience in digital marketing, with a strong focus on performance marketing.
• Expertise in analytics tools (e.g., Google Analytics, Tableau) and marketing automation software.
• Strong understanding of PPC, SEO, email marketing, and social media advertising strategies.
• Exceptional leadership and team management skills with a proven ability to inspire and develop talent.
• Excellent communication, presentation, and analytical skills.

Technologies & Tools

The Vice President of Performance Marketing will utilize a variety of technologies and tools to optimize marketing performance and drive results. Key software and tools include marketing automation platforms such as HubSpot or Marketo, analytics software like Google Analytics and Adobe Analytics, project management tools such as Asana or Trello, and customer relationship management (CRM) systems. Proficiency in A/B testing tools and data visualization software will also be essential to the role.

Ideal Candidates

Ideal candidates for the Vice President of Performance Marketing role will be results-oriented individuals with a strong analytical mindset and a passion for data-driven decision-making. They should possess excellent strategic thinking abilities and a proven track record in leading high-performing teams. A collaborative nature and the ability to work effectively in a remote environment are crucial. Additionally, they should have a proactive approach to problem-solving, demonstrating creativity and innovation in developing marketing strategies.