Vice President (Senior Director), Performance Marketing

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Written by AI from the job title and company, not by SeatGeek, so some details may not match this job. The employer's own page has the real description.

Overview

The Vice President (Senior Director) of Performance Marketing at SeatGeek will play a pivotal role in driving the company's marketing strategy to enhance brand visibility, maximize customer acquisition, and increase overall revenue. This position involves leading a talented team, leveraging data-driven insights to optimize performance across various channels, and implementing innovative marketing initiatives. The ideal candidate will combine strategic vision with hands-on execution, ensuring that SeatGeek remains at the forefront of the ticketing industry.

Job Responsibilities

• Develop and execute a comprehensive performance marketing strategy that aligns with SeatGeek's overall business goals.
• Lead, mentor, and grow a high-performing team of marketing professionals across various disciplines, including digital advertising, SEO, and content marketing.
• Utilize advanced analytics to monitor, measure, and report on performance metrics, deriving actionable insights for continuous improvement.
• Collaborate with cross-functional teams, including Product, Sales, and Customer Experience, to create cohesive marketing strategies.
• Oversee budget management for marketing initiatives, ensuring optimal allocation of resources for maximum ROI.
• Stay up-to-date with emerging trends in performance marketing and technology, providing recommendations for innovation that enhance competitive advantage.
• Establish and nurture partnerships with external vendors and platforms to expand marketing reach and effectiveness.

Qualifications

• Master's degree in Marketing, Business Administration, or a related field.
• 10+ years of experience in performance marketing, with at least 5 years in a leadership role.
• Proven track record of executing successful marketing campaigns that drive ROI and customer engagement.
• Strong analytical skills with proficiency in data analysis tools and software.
• Exceptional leadership and team management capabilities.
• Excellent communication and interpersonal skills, capable of engaging stakeholders at all levels.
• Experience in the ticketing or live event industry is a plus.

Technologies & Tools

This position will utilize a variety of technologies and tools to orchestrate performance marketing initiatives effectively. Candidates should be familiar with digital marketing software platforms such as Google Ads, Facebook Ads Manager, and CRM systems like Salesforce. Proficiency in analytics tools such as Google Analytics, Tableau, or Adobe Analytics is essential to track performance and harness data insights. Knowledge of marketing automation tools like HubSpot or Marketo will be advantageous.

Ideal Candidates

The ideal candidate for the Vice President (Senior Director), Performance Marketing position will possess a blend of strategic acumen and data-driven mindset. They should exhibit strong leadership skills, coupled with a passion for innovation and solving complex marketing challenges. A proactive and results-oriented approach, ability to thrive in a fast-paced environment, and a commitment to fostering teamwork and collaboration will distinguish successful candidates. A genuine interest in the ticketing and live event space will further enhance their suitability for this role.