Vice President, Timeshare Marketing

Role Description The Vice President, Timeshare Marketing is a full-time remote role responsible for leading the overall marketing strategy and execution for timeshare-related products and services. This role oversees the development of integrated marketing plans, manages campaigns across digital and traditional channels, and aligns marketing initiatives with business growth objectives. The Vice President will direct market research efforts, segment and analyze target audiences, and identify new opportunities to increase customer acquisition and retention. Daily responsibilities include managing marketing budgets, collaborating with cross-functional teams (sales, product, operations), guiding public relations activities, and setting performance metrics for the marketing organization. The role also involves building and mentoring a high-performing marketing team, establishing consistent brand messaging, and ensuring compliance with relevant industry and regulatory standards.

Qualifications

• Strong skills in Market Planning and Marketing Management to design and lead comprehensive timeshare marketing strategies.
• Proficiency in Market Research to analyze customer behavior, competitive landscape, and emerging trends in the financial and timeshare sectors.
• Experience in Marketing across digital, social, and traditional channels to drive brand awareness and customer acquisition.
• Capability in Public Relations to manage brand reputation, media relations, and strategic communications.
• Proven leadership experience in senior marketing roles, preferably within financial services, hospitality, or timeshare industries.
• Demonstrated ability to work effectively in a remote environment, manage distributed teams, and collaborate across functions.
• Strong analytical and decision-making skills, with proficiency in using marketing analytics and CRM tools.
• Excellent written and verbal communication skills and the ability to present complex information to executive stakeholders.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree (e.g., MBA) is an advantage.