VP of Marketing

Role Description The VP of Marketing at KM UniTech is a part-time, remote role responsible for leading overall marketing strategy and execution across B2B and B2C segments. This role oversees brand positioning, digital campaigns, and communication initiatives that promote KM UniTech’s educational programs, digital solutions, and social impact activities. Day-to-day responsibilities include defining marketing plans and budgets, supervising market research, coordinating with product, sales, and training teams, and optimizing campaigns across online channels. The VP of Marketing will guide public relations efforts, manage external communication and partnerships, and ensure consistent messaging across webinars, workshops, internships, and LearnKits. This role also involves tracking performance metrics, refining marketing strategies based on data, and mentoring a growing marketing team.

Qualifications

• Candidates should possess strong Market Planning and Marketing Management skills to design and oversee integrated marketing strategies.
• Candidates should possess solid Market Research skills to analyze target audiences, industry trends, and competitor activities.
• Candidates should possess broad Marketing expertise to manage multi-channel campaigns across digital and traditional platforms.
• Candidates should possess Public Relations skills to handle brand communication, media outreach, and stakeholder engagement.
• Experience in edtech, IT training, or technology services, with a background in leadership roles in marketing or growth.
• Ability to work remotely, collaborate across functions, and make data-informed decisions using analytics tools.
• Excellent written and verbal communication skills, with the ability to tailor messaging for students, institutions, and partners.
• Relevant degree in Marketing, Business, Communications, or a related field; advanced certifications in digital marketing are a plus.