Account-based marketing (ABM) Manager

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Written by AI from the job title and company, not by Aditi Consulting, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Account-Based Marketing (ABM) Manager at Aditi Consulting is responsible for developing and executing targeted marketing strategies aimed at key accounts to drive engagement and revenue growth. This position requires a strategic thinker who can collaborate with sales teams to create personalized marketing campaigns that resonate with specific customer segments. The ABM Manager will analyze market trends, customer insights, and performance metrics to successfully enhance the company's presence and influence within identified accounts.

Job Responsibilities

• Develop and implement account-based marketing strategies tailored to key accounts.
• Collaborate closely with sales teams to identify target accounts and align marketing initiatives.
• Create and execute personalized content and marketing campaigns for specific accounts.
• Analyze data to measure the effectiveness of ABM campaigns and adjust strategies accordingly.
• Utilize marketing automation tools to streamline campaigns and enhance engagement.
• Conduct regular market research to identify trends and insights relevant to target accounts.
• Manage budgets for ABM initiatives and report on campaign performance to stakeholders.
• Facilitate communication and alignment between sales and marketing teams to ensure a cohesive approach.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in marketing, with at least 2 years in account-based marketing.
• Proficiency in marketing automation platforms, CRM software, and analytics tools.
• Strong analytical skills with the ability to drive insights from data.
• Excellent communication and interpersonal skills, with a focus on collaborative teamwork.
• Experience with digital marketing tactics such as email, social media, and content marketing.
• Project management skills to oversee multiple campaigns simultaneously.

Technologies & Tools

The ABM Manager will utilize various technologies and tools to support marketing efforts, including CRM systems such as Salesforce, marketing automation platforms like HubSpot or Marketo, analytics tools like Google Analytics, and content creation tools such as Canva. Familiarity with social media advertising platforms and email marketing software will be essential for executing and analyzing campaigns.

Ideal Candidates

Ideal candidates for the Account-Based Marketing Manager position at Aditi Consulting are strategic thinkers who possess a proactive approach to problem-solving. They should have a strong understanding of B2B marketing dynamics and the ability to foster productive relationships with stakeholders. Excellent communication skills, creativity, and a keen analytical mind will further contribute to their success in this role, alongside a passion for innovative marketing strategies and a commitment to achieving measurable results.