Account Based Marketing (ABM) Manager

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Job Overview

The Account Based Marketing (ABM) Manager at Embrace will play a pivotal role in developing and executing targeted marketing strategies aimed at key accounts within our high-value customer segments. The successful candidate will collaborate closely with sales, product management, and other marketing teams to create tailored campaigns that drive engagement, nurture leads, and ultimately increase revenue through a highly focused account-based approach. This position demands a strategic thinker who can analyze market dynamics and customer data while championing creative solutions to promote our brand and offerings effectively.

Job Responsibilities

• Develop and implement comprehensive ABM strategies targeted at strategic accounts to drive engagement and revenue growth.
• Collaborate with sales teams to define target accounts and align ABM initiatives with sales objectives.
• Create, optimize, and manage multi-channel marketing campaigns, including digital, direct mail, and events.
• Utilize data analysis to track, measure, and report on campaign performance and adapt strategies accordingly.
• Engage with stakeholders to ensure brand consistency and alignment of messaging across all channels.
• Conduct market research to identify new trends and insights that can enhance ABM efforts.
• Build strong relationships with key accounts, fostering meaningful engagement with customized content and marketing materials.
• Leverage marketing automation tools to streamline ABM workflows and enhance campaign performance.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, with at least 3 years focused on Account Based Marketing or similar roles.
• Proficiency in marketing automation tools (such as HubSpot, Marketo, or Pardot).
• Strong analytical skills with experience in data-driven decision making and reporting.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives.
• Proven ability to work cross-functionally and manage multiple projects simultaneously.
• Solid understanding of B2B marketing strategies and best practices.

Technologies & Tools

The ABM Manager will be expected to utilize a variety of technologies and tools to facilitate their efforts. This includes customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot and Marketo, data analytics tools, and social media advertising platforms. Familiarity with content management systems (CMS) and project management tools will also be essential for optimizing workflows and ensuring campaign alignment.

Ideal Candidates

The ideal candidate for the ABM Manager role will demonstrate a strategic mindset coupled with creativity and a passion for driving results. They should possess a proactive and collaborative approach, with the ability to work closely with diverse teams and influence stakeholders. Strong problem-solving skills, adaptability in a fast-paced environment, and a commitment to continuous learning will further distinguish an ideal fit for this position. A background stemming from the tech industry may be particularly advantageous in understanding the unique challenges and opportunities within the sector.