Account Based Marketing (ABM) Manager

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Written by AI from the job title and company, not by Embrace, so some details may not match this job. The employer's own page has the real description.

Overview

The Account Based Marketing (ABM) Manager at Embrace will be responsible for developing and executing targeted marketing strategies aimed at key accounts to drive engagement and increase revenue. The role involves collaboration with sales and marketing teams to create personalized marketing campaigns that resonate with high-value customers. This position requires a strategic thinker who can analyze market trends, identify opportunities, and implement innovative solutions that align with Embrace's business objectives.

Job Responsibilities

• Develop and execute account-based marketing strategies that align with sales objectives and drive business growth.
• Conduct in-depth research to identify key accounts, understand their pain points, and tailor marketing approaches accordingly.
• Create personalized content and marketing collateral that appeals to the needs of targeted accounts.
• Collaborate with sales teams to ensure alignment on targeting and messaging strategies.
• Utilize marketing automation tools to manage and track ABM campaigns, measuring effectiveness and optimizing accordingly.
• Analyze data and market trends to inform future marketing strategies and improve targeting precision.
• Engage with stakeholders at all levels to build relationships and foster collaboration on marketing initiatives.
• Report on campaign performance and make data-driven recommendations for improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in marketing, with at least 2 years in an ABM-specific role.
• Proven track record of executing successful ABM strategies that drive measurable results.
• Strong understanding of B2B marketing principles and practices.
• Excellent analytical skills with the ability to interpret data and draw actionable insights.
• Exceptional written and verbal communication skills.
• Experience with marketing automation tools and CRM systems such as Salesforce, HubSpot, or Marketo.

Technologies & Tools

The Account Based Marketing Manager will utilize a variety of technologies and tools to enhance marketing efforts and track performance. Key tools include marketing automation software such as HubSpot or Marketo, CRM platforms like Salesforce, analytics tools for data interpretation, and collaboration tools like Slack for internal communication.

Ideal Candidates

The ideal candidate for the Account Based Marketing Manager position will possess a strategic mindset and a passion for B2B marketing. They will be results-driven, with the ability to work both independently and collaboratively within teams. Strong interpersonal skills and the ability to cultivate relationships are essential. Furthermore, the candidate should be adaptable, innovative, and able to thrive in a fast-paced environment where challenges lead to growth and success.