Account Based Marketing (ABM) - Senior Manager

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Job Overview

As the Senior Manager of Account Based Marketing (ABM) at Veeva Systems, you will be responsible for developing and executing targeted marketing strategies designed to increase engagement and drive revenue from strategically identified accounts. This role involves collaborating closely with cross-functional teams, including sales, product marketing, and digital marketing, to ensure a cohesive approach to account engagement. The Senior Manager will leverage data-driven insights to tailor marketing initiatives to address the specific needs of high-value accounts, aiming to accelerate the customer journey and enhance overall satisfaction.

Job Responsibilities

• Develop and implement ABM strategies aimed at high-value accounts, aligning with overall business objectives.
• Lead the creation of personalized marketing campaigns that resonate with target accounts, utilizing diverse channels.
• Collaborate with sales teams to identify key accounts and tailor marketing approaches to maximize outreach effectiveness.
• Analyze market trends and customer needs to inform marketing efforts and ensure alignment with business goals.
• Measure and report on the performance of ABM campaigns, adjusting strategies based on data-driven insights.
• Coordinate with product marketing to ensure messaging is consistent and relevant to targeted account segments.
• Manage budget allocation for ABM initiatives and optimize spends to ensure maximum ROI.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in marketing, with at least 3 years focused on account-based marketing.
• Proven track record in developing successful ABM strategies and executing complex marketing campaigns.
• Excellent analytical skills with a data-driven approach to decision-making.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Exceptional communication and interpersonal skills, with the ability to work collaboratively across teams.
• Familiarity with CRM and marketing automation platforms such as Salesforce and HubSpot.

Technologies & Tools

In this role, the Senior Manager will utilize a variety of technologies and tools to execute their strategies effectively. Key tools include customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot or Marketo, analytics tools for campaign performance tracking, and social media management platforms. Proficiency in utilizing data visualization tools will also be beneficial to synthesize and present findings from ABM campaigns.

Ideal Candidates

The ideal candidate for the Senior Manager of ABM position will be a strategic thinker with a strong aptitude for building relationships and driving collaborative efforts across various departments. They should possess a creative mindset, capable of crafting innovative marketing strategies that resonate with targeted accounts. In addition, they should demonstrate a passion for data analysis and an understanding of the nuances of account-based marketing. A proactive and adaptable nature, combined with a focus on continuous improvement, will contribute to their success in this role.