Account Based Marketing (ABM) - Senior Manager

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Job Overview

The Account Based Marketing (ABM) - Senior Manager at Veeva Systems will play a crucial role in strategically managing and executing our ABM initiatives aimed at building and nurturing relationships with high-value accounts. This position entails collaboration with cross-functional teams, including sales and product marketing, to develop tailored marketing programs that resonate with key stakeholders. The ideal candidate will leverage data-driven insights to optimize our engagement strategies, ensuring that our marketing efforts align with the overall business objectives and drive measurable results.

Job Responsibilities

• Design and implement comprehensive ABM strategies targeting high-value accounts to enhance engagement and adoption.
• Collaborate with sales teams to identify key accounts and develop tailored outreach plans, including personalized content and campaigns.
• Analyze account-specific data to measure the effectiveness of marketing efforts and iterate based on performance metrics.
• Lead the coordination and execution of multi-channel marketing campaigns, ensuring alignment with sales objectives.
• Foster relationships with internal stakeholders and external partners to enhance marketing initiatives and expand reach.
• Oversee the budgeting and resource allocation for ABM campaigns, ensuring optimal use of marketing tools and platforms.
• Report on campaign performance and present insights and recommendations to senior leadership.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; an MBA is preferred.
• Minimum of 5 years of experience in marketing, with a focus on account-based marketing or B2B marketing strategies.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in marketing automation and CRM tools (e.g., HubSpot, Salesforce).
• Excellent written and verbal communication skills, with the ability to engage effectively with various stakeholders.
• Demonstrated ability to manage multiple projects in a fast-paced environment.

Technologies & Tools

The Account Based Marketing - Senior Manager will utilize various technologies and tools to facilitate the execution of ABM strategies. This includes CRM systems like Salesforce for tracking and managing accounts, marketing automation platforms such as HubSpot for campaign execution, and analytics tools like Google Analytics and Tableau for performance measurement. Familiarity with data visualization tools and lead scoring software will also be beneficial for optimizing marketing efforts.

Ideal Candidates

The ideal candidate for the Account Based Marketing - Senior Manager position possesses a strategic mindset and a proactive approach to problem-solving. They are results-oriented and have a strong passion for driving business growth through targeted marketing initiatives. Exceptional interpersonal skills will enable them to build strong relationships with internal teams and external stakeholders. A collaborative spirit, combined with the ability to thrive in a dynamic, fast-paced environment, makes them well-suited for this role.