Account Based Marketing Manager (ABM)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Observe.AI, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Account Based Marketing Manager (ABM) at Observe.AI will play a pivotal role in developing and executing targeted marketing strategies aimed at specific key accounts. This position involves close collaboration with sales teams to understand client needs and establish account-specific marketing plans that drive engagement and growth. The ABM manager will leverage data and insights to create personalized content, manage campaigns across multiple channels, and track the success of initiatives to optimize performance and ROI.

Job Responsibilities

• Develop and implement effective Account Based Marketing strategies aligned with client objectives.
• Collaborate with sales teams to identify key accounts and tailor marketing efforts accordingly.
• Create, manage, and optimize multi-channel marketing campaigns focused on high-value accounts.
• Analyze account-specific data to provide insights and recommendations that support sales strategies.
• Craft personalized content including emails, case studies, and landing pages targeted at account stakeholders.
• Monitor campaign performance and adjust tactics based on analytics and feedback for continuous improvement.
• Coordinate with cross-functional teams to ensure alignment and execution of marketing initiatives.
• Manage budgets related to ABM activities, ensuring cost-efficiency and maximum ROI.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
• 5+ years of experience in B2B marketing, with a focus on account-based marketing strategies.
• Proficient in digital marketing tools and platforms, including CRM systems, marketing automation, and analytics tools.
• Strong understanding of sales processes and how marketing supports revenue growth.
• Excellent written and verbal communication skills with a keen eye for crafting compelling narratives.
• Proven track record of managing multiple projects with tight deadlines while maintaining quality and focus.

Technologies & Tools

The Account Based Marketing Manager will utilize a suite of technologies and tools critical to delivering successful campaigns. These include customer relationship management (CRM) systems such as Salesforce, marketing automation platforms like HubSpot or Marketo, and analytics tools including Google Analytics and LinkedIn Analytics to monitor engagement and optimize strategies based on real-time data.

Ideal Candidates

Ideal candidates for the Account Based Marketing Manager role at Observe.AI are proactive, results-driven individuals who possess a blend of creative and analytical skills. They should be adept at strategic thinking and have a strong understanding of the nuances of B2B marketing in a tech-focused environment. A collaborative spirit is essential, as the role requires working closely with sales and other marketing teams. Above all, the right candidate will be passionate about driving growth through targeted marketing initiatives and committed to continuous learning and adaptation in an ever-evolving landscape.