Account-Based Marketing Manager (Contractor)

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Written by AI from the job title and company, not by Autodesk Construction Cloud, so some details may not match this job. The employer's own page has the real description.

Overview

The Account-Based Marketing Manager (Contractor) at Autodesk Construction Cloud will be responsible for developing and executing targeted marketing strategies aimed at specific high-value accounts within the construction industry. This role involves collaborating closely with sales, research, and product teams to align efforts with customer needs and market trends, ultimately driving engagement and revenue growth. The ideal candidate will utilize data-driven insights to refine marketing approaches and enhance customer experiences within the assigned accounts.

Job Responsibilities

• Develop and implement account-based marketing strategies tailored to specific high-value accounts.
• Work collaboratively with sales teams to define target accounts and prioritize marketing initiatives.
• Create personalized content and marketing campaigns that resonate with the unique needs of each account.
• Analyze performance metrics to assess the effectiveness of campaigns and iterate as necessary.
• Utilize marketing automation tools to streamline outreach and optimize engagement.
• Coordinate with cross-functional teams to ensure consistency in branding and messaging.
• Conduct market research to identify emerging trends and best practices within the construction industry.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3+ years of experience in account-based marketing or a similar marketing role.
• Proficiency in marketing automation and CRM systems (e.g., HubSpot, Salesforce).
• Strong analytical skills, with a proven ability to gather and interpret data to inform marketing strategies.
• Excellent organizational and project management skills.
• Strong written and verbal communication abilities, with a focus on creating clear and engaging content.
• Ability to collaborate effectively with cross-functional teams and stakeholders.

Technologies & Tools

The Account-Based Marketing Manager will utilize various technologies and tools, including marketing automation platforms such as HubSpot and Marketo, customer relationship management software like Salesforce, analytics tools for monitoring campaign performance, and collaboration tools such as Slack and Asana to manage projects and communication effectively.

Ideal Candidates

The ideal candidates for this position are proactive, results-driven individuals with a strategic mindset. They possess excellent interpersonal skills and demonstrate the ability to build strong relationships with both internal teams and external clients. A passion for the construction industry and a thorough understanding of market dynamics are essential, as well as a commitment to continuous learning and adaptability in a fast-paced environment.