Account Based Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Figma, so some details may not match this job. The employer's own page has the real description.

Overview

The Account Based Marketing (ABM) Manager at Figma will be instrumental in developing and executing targeted marketing strategies aimed at enhancing Figma's engagement with specific high-value accounts. The individual in this role will spearhead initiatives that foster deeper relationships with existing clients and help to penetrate new ones by crafting personalized marketing messages and campaigns. The ABM Manager will collaborate closely with sales and customer success teams to ensure alignment in messaging and strategy, ultimately driving revenue growth and enhancing brand presence in the competitive landscape.

Job Responsibilities

• Develop and implement comprehensive Account Based Marketing strategies tailored to target high-value accounts.
• Collaborate with sales and customer success teams to identify key accounts and formulate joint business plans.
• Create personalized marketing campaigns that address the unique needs of targeted accounts, enhancing engagement and conversion rates.
• Utilize data analysis and technology tools to segment the target market and track the effectiveness of campaigns.
• Monitor industry trends and competitor activities to adjust strategies and maintain competitive advantage.
• Build strong relationships with key stakeholders within targeted accounts to foster trust and long-term partnerships.
• Report on campaign performance and ROI, providing insights and recommendations for continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of experience in marketing, with at least 3 years focused on Account Based Marketing.
• Proven track record of developing and executing successful ABM campaigns.
• Strong analytical skills and proficiency in using data-driven insights to inform marketing strategies.
• Excellent communication and interpersonal skills, with an ability to engage and influence stakeholders.
• Familiarity with marketing automation and CRM tools, such as HubSpot, Salesforce, or Marketo.

Technologies & Tools

The ABM Manager will leverage a variety of technologies, including marketing automation platforms such as HubSpot and Marketo, customer relationship management systems like Salesforce, and analytics tools for measuring campaign performance. Proficiency in SEO, social media platforms, and digital advertising will also be essential to crafting effective campaigns that reach the intended audience.

Ideal Candidates

Ideal candidates for the Account Based Marketing Manager position will demonstrate a strategic mindset paired with a hands-on approach to campaign execution. They should possess an innate ability to analyze data and derive actionable insights, showcasing creativity in developing tailored marketing content. Strong relationship-building skills and a collaborative spirit are essential for engaging with various internal teams and stakeholders. Above all, candidates should exhibit a passion for technology and innovative marketing practices that align with Figma’s vision and goals.