Account-Based Marketing Manager

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Written by AI from the job title and company, not by LogicGate, so some details may not match this job. The employer's own page has the real description.

Overview

The Account-Based Marketing Manager at LogicGate will be responsible for developing and executing comprehensive marketing strategies targeted at specific high-value accounts. This role demands a deep understanding of customer needs and behaviors in order to create tailored campaigns that align with the overarching business objectives. The successful candidate will collaborate with cross-functional teams including sales, product management, and customer support to drive engagement and conversion, thereby enhancing LogicGate's market presence in the enterprise software landscape.

Job Responsibilities

• Develop and implement an account-based marketing strategy to drive engagement with target accounts.
• Work closely with sales teams to identify high-potential accounts and tailor marketing initiatives accordingly.
• Create detailed account profiles and develop personalized marketing collateral tailored to specific needs and pain points.
• Analyze account engagement metrics and campaign performance to refine strategies and improve outcomes.
• Manage multi-channel marketing campaigns, including email, social media, and digital advertising, ensuring alignment with account goals.
• Coordinate with content teams to produce high-quality resources that facilitate lead generation and customer education.
• Facilitate and organize events, webinars, and other initiatives to build relationships with target accounts.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is a plus.
• 5+ years of experience in B2B marketing, with a strong focus on account-based marketing strategies.
• Proven track record of successfully executing marketing campaigns targeted at key accounts.
• Excellent project management skills with strong attention to detail and the ability to handle multiple priorities.
• Strong analytical skills, with proficiency in utilizing data to drive decision-making and strategy adjustments.
• Exceptional written and verbal communication skills, with an ability to convey complex ideas simply.

Technologies & Tools

The Account-Based Marketing Manager will utilize various technologies and tools, including marketing automation platforms like HubSpot or Marketo, CRM systems like Salesforce, analytics tools to measure campaign efficacy, and social media management tools. Familiarity with account-based advertising platforms will also be beneficial in executing targeted digital campaigns.

Ideal Candidates

The ideal candidate for the Account-Based Marketing Manager position at LogicGate is a strategic thinker with a passion for driving engagement and conversions through targeted marketing efforts. They possess strong problem-solving skills and a collaborative mindset, enabling them to work effectively with various stakeholders. The candidate should be innovative, adaptable, and enthusiastic about staying abreast of industry trends to continually enhance marketing strategies. A results-driven attitude combined with a customer-centric focus is essential for success in this role.