Account Based Marketing Manager - Remote

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Written by AI from the job title and company, not by Akamai Technologies, so some details may not match this job. The employer's own page has the real description.

Overview

The Account Based Marketing (ABM) Manager at Akamai Technologies will play a pivotal role in driving targeted marketing strategies aimed at individual customer accounts. This position entails collaborating closely with sales teams to develop and execute comprehensive ABM campaigns that resonate with key stakeholders. The successful candidate will be responsible for creating personalized marketing initiatives that enhance customer engagement, improve conversion rates, and ultimately drive revenue growth across strategic accounts. This role requires a blend of strategic thinking, creative execution, and quantitative analysis to deliver measurable outcomes and foster long-term relationships with clients.

Job Responsibilities

• Develop and implement account-based marketing strategies tailored to individual customers.
• Collaborate with sales teams to identify target accounts and understand their specific needs and pain points.
• Create personalized content and marketing collateral that speaks directly to key decision-makers within assigned accounts.
• Monitor and analyze campaign performance using metrics and analytics, adjusting strategies as needed to optimize results.
• Manage budgets and resources effectively to ensure the successful execution of marketing campaigns.
• Coordinate with cross-functional teams, including content, design, and product, to ensure alignment with overall marketing objectives.
• Utilize marketing automation tools to streamline campaign execution and tracking.
• Report on campaign effectiveness and provide actionable insights to drive continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in B2B marketing, with at least 2 years specifically in account-based marketing.
• Demonstrated ability to develop and execute successful ABM programs that drive revenue.
• Strong analytical skills with the ability to interpret data and translate findings into actionable strategies.
• Excellent written and verbal communication skills, with a strong attention to detail.
• Proficient in marketing automation platforms and CRM systems.
• Ability to work independently and collaboratively in a fast-paced environment.

Technologies & Tools

The Account Based Marketing Manager will utilize a variety of technologies and tools to execute campaigns effectively. These may include marketing automation platforms such as HubSpot or Marketo, analytics tools like Google Analytics and Salesforce, as well as collaboration tools such as Slack and Microsoft Teams for team communication. Additionally, proficiency in CRM systems or data analytics software is essential to track and manage customer interactions and campaign performance.

Ideal Candidates

The ideal candidate for the Account Based Marketing Manager role possesses a strategic mindset with a proactive approach to problem-solving. They are adaptable and thrive in an evolving environment, effectively balancing creativity with analytical rigor. Strong interpersonal skills are essential, as building relationships with both internal teams and external clients is key to success. A passion for understanding customer needs and a desire to drive impactful marketing initiatives will further distinguish the most qualified applicants.