Account Based Marketing Manager (Remote, United States)

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Job Overview

The Account Based Marketing Manager at Dynatrace will play a pivotal role in driving targeted marketing strategies aimed at high-value accounts. The successful candidate will collaborate with sales teams to develop and execute account-based campaigns that align with business goals, fostering deeper engagement with key clients and prospects. This remote position requires a creative and analytical thinker who can effectively tailor marketing initiatives to meet the unique needs of different accounts while tracking and optimizing performance metrics to demonstrate the impact of marketing efforts.

Job Responsibilities

• Develop and implement comprehensive account-based marketing strategies for targeted accounts.
• Collaborate with sales teams to identify high-potential accounts and develop tailored marketing approaches.
• Create and execute multi-channel marketing campaigns leveraging email, social media, content marketing, and events.
• Analyze account-specific data to drive ongoing campaign adjustments and improvements.
• Design and manage content tailored to the needs of key accounts, ensuring alignment with broader marketing initiatives.
• Facilitate and lead workshops and meetings with sales teams to share insights and align on strategies.
• Monitor and report on the effectiveness of account-based marketing efforts, providing actionable insights for future campaigns.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing, with a focus on account-based marketing or demand generation.
• Proven track record of executing successful account-based marketing campaigns.
• Strong analytical skills, with the ability to interpret complex data and translate it into strategic insights.
• Excellent communication and interpersonal skills for collaboration with cross-functional teams and stakeholders.
• Familiarity with CRM platforms and marketing automation tools.
• Ability to work independently and manage multiple projects in a fast-paced environment.

Technologies & Tools

The Account Based Marketing Manager will utilize various technologies and tools to enhance their marketing efforts, including CRM systems (e.g., Salesforce), marketing automation platforms (e.g., HubSpot or Marketo), data analysis tools (e.g., Google Analytics), and collaboration software (e.g., Slack or Microsoft Teams). Familiarity with graphic design software and content management systems (CMS) is also beneficial for creating compelling marketing materials.

Ideal Candidates

Ideal candidates for the Account Based Marketing Manager position will possess a strategic mindset combined with a results-oriented approach. They will exhibit strong leadership qualities, allowing them to effectively inspire collaboration across teams. A keen understanding of customer needs and market dynamics will enable them to craft personalized marketing messages and engage effectively with stakeholders. Lastly, strong problem-solving skills, creativity, and a passion for continuous improvement will complement their qualifications, driving success in this dynamic role at Dynatrace.