Account Based Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by UN/COMMON, so some details may not match this job. The employer's own page has the real description.

Overview

The Account Based Marketing (ABM) Manager at UN/COMMON is responsible for developing and executing targeted marketing strategies aimed at specific high-value accounts. This role involves collaborating closely with sales and customer success teams to create personalized communication plans that engage key stakeholders within each account. The ABM Manager will utilize data-driven insights to inform marketing initiatives, optimize campaign performance, and enhance client relationships, ultimately driving revenue growth and client retention.

Job Responsibilities

• Develop and implement comprehensive account-based marketing strategies that align with sales goals.
• Identify target accounts and key stakeholders within those accounts to create personalized marketing messages.
• Collaborate with sales and product teams to align marketing campaigns with sales initiatives and product offerings.
• Utilize marketing automation tools to manage campaigns and track engagement metrics.
• Analyze campaign performance data to refine strategies and improve ROI.
• Create engaging content tailored to the needs and interests of target accounts, including case studies, whitepapers, and presentations.
• Conduct market research to stay informed of industry trends and competitive landscape.
• Manage budget and resources effectively to maximize the impact of marketing initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in account-based marketing or a similar role.
• Proficiency in marketing automation and CRM tools (e.g., HubSpot, Salesforce).
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Proven ability to manage multiple projects simultaneously and meet deadlines.
• Experience collaborating with cross-functional teams.

Technologies & Tools

The Account Based Marketing Manager will leverage a variety of technologies and tools to execute their responsibilities effectively. Key platforms include marketing automation systems such as HubSpot for campaign management, Salesforce for CRM integrations, Google Analytics for performance tracking, and social media tools for outreach. Familiarity with data visualization tools such as Tableau or Power BI may also be beneficial for analyzing marketing performance.

Ideal Candidates

Ideal candidates for the Account Based Marketing Manager position will possess a strategic mindset and a strong focus on results. They should be highly organized, detail-oriented, and able to adapt to changing priorities in a fast-paced environment. A collaborative spirit and the ability to foster relationships with internal and external stakeholders are essential. Additionally, candidates should be data-driven, continuously seeking opportunities to optimize campaigns and improve customer engagement.