Account Based Marketing Manager

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Written by AI from the job title and company, not by UN/COMMON, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Account Based Marketing Manager at UN/COMMON will play a pivotal role in driving the overall marketing strategy aimed at specific high-value accounts. This position is designed for an individual who will develop and execute targeted campaigns that resonate with key decision-makers across various industries. The successful candidate will collaborate closely with sales and product teams to ensure alignment on objectives and to leverage data-driven insights for personalized marketing efforts. Ultimately, this role is crucial for fostering strong relationships with clients and driving sustainable business growth through effective account-based strategies.

Job Responsibilities

• Develop and implement comprehensive Account Based Marketing (ABM) strategies tailored to high-value target accounts.
• Collaborate with sales teams to identify key accounts and define marketing campaigns that cater specifically to their needs.
• Utilize data analytics to track the performance of marketing campaigns, adjusting strategies as necessary for optimal engagement and conversion.
• Create compelling content and messaging that resonates with target audiences, including personalized emails, webinars, and digital ads.
• Manage the entire marketing funnel for targeted accounts, ensuring alignment and a smooth transition from awareness to conversion.
• Foster relationships with key stakeholders within accounts, serving as the primary contact for all marketing-related inquiries.
• Monitor industry trends and competitor activities to continually refine ABM strategies and stay ahead of the market.
• Prepare regular reports on ABM performance metrics and present insights to internal teams and executive leadership.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus.
• A minimum of 5 years of experience in marketing, with at least 3 years focused on Account Based Marketing.
• Proficiency in using marketing automation tools and CRM systems, such as HubSpot, Marketo, or Salesforce.
• Strong analytical skills, with experience in data analysis and performance metrics tracking.
• Exceptional written and verbal communication skills, with a keen ability to craft impactful messaging.
• Demonstrated experience in project management and the ability to work collaboratively across teams.
• Knowledge of digital marketing strategies, including SEO, PPC, and content marketing.

Technologies & Tools

The Account Based Marketing Manager will utilize various technologies and tools to execute and analyze marketing campaigns effectively. This includes CRM systems such as Salesforce for customer relationship management, HubSpot or Marketo for marketing automation, and data analytics tools like Google Analytics for performance insights. Additionally, proficiency in collaborative tools such as Slack or Microsoft Teams will be essential for maintaining communication with team members and stakeholders.

Ideal Candidates

The ideal candidate for the Account Based Marketing Manager position at UN/COMMON will possess a proactive and strategic mindset, with an ability to think creatively while remaining data-driven. A strong collaborator who thrives in fast-paced environments and demonstrates resilience and adaptability will be most successful in this role. Additionally, the candidate should exhibit excellent interpersonal skills to build trusted relationships with key accounts and internal teams alike, and display a passion for innovative marketing solutions that drive results.