Account Manager, Paid Search | Growth Marketing Team

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Job Overview

The Account Manager, Paid Search plays a pivotal role within the Growth Marketing Team at DEPT®. The successful candidate will be responsible for managing client accounts, developing and executing paid search strategies, and ensuring the delivery of high-quality marketing solutions tailored to client needs. This role requires a deep understanding of paid search platforms, analytics, and performance optimization, as well as the ability to build strong relationships with clients and collaborate effectively with cross-functional teams.

Job Responsibilities

• Develop and execute customized paid search strategies aligned with client goals and objectives.
• Monitor, analyze, and report on campaign performance, making data-driven recommendations for optimization.
• Manage client communication, ensuring a high level of satisfaction and addressing any concerns promptly.
• Collaborate with internal teams to create compelling ad copy and landing pages that drive conversions.
• Keep up-to-date with industry trends, platform updates, and best practices in paid search marketing.
• Provide insights and strategic recommendations to clients based on performance metrics and market analysis.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in paid search or digital marketing, preferably within an agency environment.
• Strong understanding of Google Ads, Bing Ads, and other paid search tools.
• Proficiency in analytics tools such as Google Analytics and conversion tracking.
• Excellent communication and interpersonal skills to effectively manage client relationships.
• Ability to work collaboratively in a fast-paced team environment.

Technologies & Tools

This position typically involves working with a variety of tools and technologies such as Google Ads, Bing Ads, Google Analytics, SEMrush, and various A/B testing tools. Familiarity with CRM platforms and project management software may also be beneficial for effective campaign management and client communications.

Ideal Candidates

Ideal candidates for the Account Manager, Paid Search role will possess strong analytical capabilities and a results-driven mindset. They should demonstrate excellent problem-solving skills and be capable of translating complex data into actionable insights. A proactive attitude, coupled with the ability to build lasting client relationships and foster teamwork, will also be key attributes for success in this role.