Advertising Manager - Social Media

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Written by AI from the job title and company, not by Handy Famm, so some details may not match this job. The employer's own page has the real description.

Overview

The Advertising Manager - Social Media at Handy Famm will play a pivotal role in developing and executing innovative social media advertising strategies to enhance brand visibility and engagement across various platforms. This position requires a strategic thinker with a keen understanding of social media trends, who will oversee the planning, execution, and analysis of campaigns aimed at meeting company objectives. The successful candidate will collaborate with cross-functional teams to ensure alignment with larger marketing goals and will be responsible for managing a team dedicated to delivering high-impact advertising efforts.

Job Responsibilities

• Develop and implement comprehensive social media advertising strategies that align with brand objectives.
• Manage and optimize advertising campaigns across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Analyze campaign performance and utilize data-driven insights to enhance advertising effectiveness.
• Collaborate with the creative team to produce engaging ad content that appeals to target audiences.
• Monitor industry trends and competitor activities to identify new opportunities for branding and engagement.
• Prepare and present regular reports on advertising performance and strategy adjustments to senior management.
• Manage a team of social media specialists and coordinate their activities to ensure campaign success.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 5 years of experience in social media advertising, with a focus on the management of paid campaigns.
• Proficient in using social media advertising tools and analytics platforms.
• Strong understanding of social media metrics and performance analysis.
• Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.
• Creative mindset with a strong ability to generate fresh ideas for social media content and campaigns.
• Proven leadership capabilities and experience managing diverse teams.

Technologies & Tools

As an Advertising Manager - Social Media, you will utilize various technologies and tools essential for optimizing advertising efforts. Familiarity with platforms such as Facebook Ads Manager, Google Ads, Hootsuite, and Sprout Social will be crucial. Additionally, knowledge of analytics tools such as Google Analytics, Sprinklr, and native platform analytics will be required to measure campaign success and derive actionable insights.

Ideal Candidates

The ideal candidate for this position will possess a blend of creativity and analytical thinking that allows for innovative yet strategically sound advertising initiatives. They will be adaptable and result-oriented, capable of thriving in a fast-paced environment. Strong leadership abilities, excellent communication skills, and a passion for social media trends are essential to drive the success of our advertising campaigns and contribute to the overall growth of Handy Famm.