AI Savvy Marketing Director for Screenwriting School - Remote | WFH

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Job Overview

The AI Savvy Marketing Director for a Screenwriting School is responsible for devising and executing innovative marketing strategies that leverage artificial intelligence to enhance recruitment and engagement efforts. This remote position requires an individual who can harmonize both creative and analytical skills to effectively increase visibility and attract aspiring screenwriters. The candidate will lead digital marketing initiatives, oversee content development, and cultivate partnerships while utilizing data-driven insights to enhance the school’s market presence.

Job Responsibilities

• Develop and implement comprehensive marketing strategies that utilize AI tools to optimize outreach and engagement.
• Oversee the creation of compelling marketing content across various platforms, including social media, email, and web.
• Analyze market trends and customer feedback to identify opportunities for innovation in marketing approaches.
• Manage and grow digital marketing campaigns to enhance brand awareness and drive student enrollments.
• Collaborate with the admissions team to streamline recruitment processes through targeted marketing efforts.
• Create and present performance reports to stakeholders, detailing the efficacy of marketing efforts and areas for improvement.
• Establish partnerships with industry stakeholders to promote courses and enhance brand credibility.
• Stay updated with emerging marketing technologies and adapt strategies accordingly.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is a plus.
• 5+ years of experience in a marketing leadership role, preferably within the education or technology sector.
• Strong knowledge of AI technologies and their application in marketing.
• Proficiency in digital marketing tools and analytics software (e.g., Google Analytics, SEMrush).
• Exceptional written and verbal communication skills with a flair for creative content development.
• Demonstrated experience in managing successful marketing campaigns and achieving measurable results.
• Ability to work independently and collaboratively in a remote work environment.

Technologies & Tools

The successful candidate will primarily work with digital marketing platforms such as HubSpot, Google Ads, and social media management tools like Hootsuite. Familiarity with AI-powered analytics software and CRM systems will be essential for optimizing marketing strategies. Additionally, the role may involve utilizing content creation tools such as Canva or Adobe Creative Suite to develop visually appealing marketing materials.

Ideal Candidates

Ideal candidates for the Marketing Director position will possess a blend of creativity and technical expertise, enabling them to innovate and implement effective marketing strategies. They should be data-driven, with strong analytical skills to interpret market research and campaign performance. A passion for education and storytelling, combined with excellent leadership qualities and the ability to foster collaborative relationships in a remote setting, will be essential for success in this role.