Amazon Senior Brand Manager

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Written by AI from the job title and company, not by Curv Group, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Brand Manager at Curv Group will be responsible for developing and executing comprehensive brand strategies that drive market growth and improve brand equity, specifically within the Amazon marketplace. This role requires collaborating with cross-functional teams to ensure alignment on marketing plans and leveraging data-driven insights to optimize product listings, advertising, and promotional campaigns. The ideal candidate will possess a deep understanding of Amazon’s ecosystem, consumer behavior, and trends, enabling them to effectively position products and enhance overall customer engagement.

Job Responsibilities

• Develop and implement brand strategies for optimal performance on the Amazon platform.
• Conduct market research and analyze data to identify consumer trends and competitor activity.
• Collaborate with product development, sales, and marketing teams to develop and execute go-to-market plans.
• Design and optimize Amazon product listings, ensuring they meet best practices for SEO and conversion.
• Manage advertising campaigns, including PPC and display ads, to maximize ROI.
• Monitor and report on brand performance metrics, using insights to drive continuous improvement.
• Lead the development of promotional campaigns, including seasonal strategies and product launches.
• Build strong relationships with vendors and partners to enhance brand visibility and performance.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• A minimum of 5 years of experience in brand management, with a specific focus on e-commerce, particularly Amazon.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Proven track record of successful brand strategy development and execution.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Proficient in advertising tools and analytics platforms, particularly those related to Amazon.
• Understanding of digital marketing principles, tools, and best practices.

Technologies & Tools

The Senior Brand Manager will utilize a variety of technologies and tools to optimize brand performance and enhance marketing initiatives. This includes Amazon Seller Central, effective analytical platforms such as Google Analytics and Tableau, project management tools like Asana or Trello, as well as digital advertising tools including Amazon Advertising Console. Familiarity with customer relationship management (CRM) systems will also be beneficial.

Ideal Candidates

The ideal candidates for the Senior Brand Manager position at Curv Group will possess strong leadership qualities and a proactive attitude towards problem-solving. They will likely be naturally analytical, able to dissect complex data and trends to create actionable strategies. With an adaptability to the fast-paced e-commerce environment, they should also exhibit creativity and innovation in their approaches. A passion for brands and consumer behavior within the Amazon ecosystem will help them thrive in this role.