Assistant eCommerce Media Manager

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Written by AI from the job title and company, not by Spectrum Brands, Inc, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Assistant eCommerce Media Manager at Spectrum Brands, Inc. plays a critical role in supporting the development and execution of a comprehensive media strategy across various eCommerce platforms. This position involves collaborating with cross-functional teams to enhance online visibility, optimize advertising campaigns, and drive sales growth. The ideal candidate will assist in the analysis and reporting of media performance metrics, ensuring that our digital initiatives align with overall business objectives.

Job Responsibilities

• Support the planning and implementation of digital media campaigns across multiple eCommerce platforms.
• Assist in creating engaging content and promotional materials for campaigns.
• Monitor and analyze campaign performance, preparing reports to assess effectiveness and ROI.
• Collaborate with marketing and product teams to align strategies and enhance brand visibility.
• Conduct competitive analysis to identify industry trends and opportunities for growth.
• Utilize data-driven insights to optimize ongoing campaigns and drive conversion rates.
• Coordinate with external vendors and agencies to ensure timely execution of media plans.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 1-3 years of experience in digital marketing or eCommerce management.
• Proficient in digital advertising platforms, including Google Ads and social media ads.
• Strong analytical skills with experience in interpreting media performance data.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Familiarity with tools such as Excel, Google Analytics, and CRM software.

Technologies & Tools

The Assistant eCommerce Media Manager will utilize a variety of technologies and tools to execute their responsibilities effectively, including but not limited to Google Ads, Facebook Ads Manager, content management systems, and data analytics platforms such as Google Analytics. Familiarity with eCommerce platforms like Shopify or Magento is also advantageous for ensuring a cohesive online shopping experience.

Ideal Candidates

The ideal candidates for the Assistant eCommerce Media Manager position are detail-oriented and highly organized individuals with a passion for digital marketing and eCommerce. They possess a strong analytical mindset, enabling them to derive actionable insights from data. Excellent communication skills and the ability to work collaboratively across various teams are essential. A natural curiosity about market trends and consumer behavior, coupled with a proactive approach to resolving challenges, will make a candidate particularly successful in this role.