Assistant Marketing Manager, Display and Paid Search

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Written by AI from the job title and company, not by SEPHORA, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Assistant Marketing Manager, Display and Paid Search at SEPHORA will play a pivotal role in supporting the execution of digital marketing strategies focused on driving customer acquisition and retention through display advertising and paid search. This individual will collaborate closely with cross-functional teams to optimize campaigns, analyze performance data, and implement initiatives that align with the company’s brand and marketing objectives. The ideal candidate will demonstrate knowledge in digital marketing channels while effectively contributing to an innovative and results-driven marketing environment.

Job Responsibilities

• Assist in the development and execution of display advertising and paid search marketing strategies to achieve business growth objectives.
• Conduct keyword research, write ad copy, and manage campaign bids to optimize overall performance.
• Monitor, analyze, and report on campaign performance metrics, making data-driven recommendations for improvements.
• Collaborate with the creative team to develop compelling ad creatives that resonate with target audiences.
• Stay informed on industry trends and competitive landscape to identify new opportunities for growth.
• Support budget management, ensuring efficient allocation of resources across marketing channels.
• Maintain strong relationships with external agencies and vendors to ensure effective execution of marketing initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3+ years of experience in digital marketing, with a focus on display advertising and paid search.
• Proficiency in digital marketing tools such as Google Ads, Google Analytics, and social media advertising platforms.
• Strong analytical skills with the ability to extract actionable insights from data.
• Exceptional verbal and written communication skills.
• Effective project management skills, with the ability to manage multiple campaigns simultaneously.

Technologies & Tools

The Assistant Marketing Manager will utilize a variety of technologies and tools to effectively manage campaigns and analyze performance. Key tools include Google Ads for managing paid search campaigns, Google Analytics for tracking and reporting on website traffic and campaign effectiveness, as well as various CRM systems and marketing automation platforms for data management and customer engagement initiatives.

Ideal Candidates

The ideal candidate for the Assistant Marketing Manager position at SEPHORA is a highly organized and detail-oriented professional with a passion for the beauty industry and a knack for digital marketing. They should possess strong problem-solving skills, a collaborative spirit, and the ability to thrive in a fast-paced, dynamic environment. A successful candidate will exhibit creativity and strategic thinking while demonstrating a commitment to achieving measurable results for the brand.