Assistant Media Manager, Paid Search

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Written by AI from the job title and company, not by 22Squared, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Assistant Media Manager, Paid Search at 22Squared plays a crucial role in supporting the Paid Search team in executing search engine marketing campaigns. This position involves analyzing campaign performance, assisting in budget management, and developing strategic recommendations based on current market trends and performance data. The Assistant Media Manager will collaborate closely with cross-functional teams to create impactful advertising that drives qualified traffic and maximizes ROI for clients.

Job Responsibilities

• Assist in the development and execution of paid search strategies across various platforms including Google Ads and Bing Ads.
• Monitor and analyze campaign performance metrics, adjusting strategies as needed to optimize results.
• Conduct keyword research and assist in the creation of compelling ad copy for search campaigns.
• Support budget management and allocation efforts, ensuring adherence to campaign spending limits.
• Collaborate with the analytics team to generate insights and reports on campaign performance.
• Stay updated on industry trends and best practices in paid search marketing.
• Assist in A/B testing of campaigns to improve click-through and conversion rates.
• Communicate effectively with clients and internal teams regarding campaign updates and results.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 1-2 years of experience in digital marketing, with a focus on paid search preferred.
• Strong analytical skills with a proficiency in data analysis and performance reporting.
• Familiarity with Google Ads, Bing Ads, and other PPC tools.
• Excellent written and verbal communication skills.
• Detail-oriented with a strong ability to multitask and prioritize effectively.
• Proficient in Microsoft Excel and other data visualization software.

Technologies & Tools

The Assistant Media Manager will utilize a variety of technologies and tools to facilitate efficient campaign management and optimization. This includes Google Ads and Bing Ads for paid search campaigns, Google Analytics for tracking and reporting, as well as data visualization tools such as Tableau. Proficiency in spreadsheet management software, particularly Microsoft Excel, is also essential for analyzing performance data and preparing reports.

Ideal Candidates

Ideal candidates for the Assistant Media Manager position at 22Squared are proactive individuals with a passion for digital marketing, particularly in the realm of paid search. They should demonstrate strong analytical thinking and problem-solving abilities, along with a desire to learn and grow professionally. Candidates should be detail-oriented and possess the ability to work collaboratively within a fast-paced team environment while managing multiple priorities effectively. A positive attitude and eagerness to contribute to team success are key traits that will make candidates stand out.