Associate B2B SaaS Product Marketing Manager

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Overview

The Associate B2B SaaS Product Marketing Manager at Intapp will play a crucial role in crafting and executing marketing strategies that drive product awareness and engagement for our software solutions. This position involves collaborating closely with cross-functional teams to develop compelling marketing campaigns, conducting market research to identify user needs, and creating informed content that effectively communicates our product's value proposition. A successful candidate will support the alignment of our marketing efforts with business goals, utilizing data-driven insights to optimize tactics and approaches.

Job Responsibilities

• Assist in the creation and execution of B2B product marketing strategies that align with company goals and objectives.
• Conduct market research and competitive analysis to inform product positioning and marketing strategies.
• Develop marketing collateral, including product brochures, case studies, and video content.
• Collaborate with Sales and Product Management teams on launch plans and promotional activities.
• Monitor and analyze marketing performance metrics to drive continuous improvement.
• Engage with customers and prospects to gather feedback and insights on product features and functionalities.
• Support the development of go-to-market strategies for new product launches.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 1-3 years of experience in product marketing, preferably in a B2B SaaS environment.
• Strong understanding of marketing principles, strategies, and best practices.
• Excellent verbal and written communication skills.
• Ability to analyze data and derive actionable insights.
• Proficient in Microsoft Office Suite, particularly Excel and PowerPoint.
• Familiarity with marketing automation tools and analytics platforms is a plus.

Technologies & Tools

This position requires proficiency in various SaaS tools and technologies that facilitate marketing and analytics, including CRM systems like Salesforce, marketing automation platforms such as HubSpot, and analytics tools such as Google Analytics. Familiarity with content management systems and social media management tools will also be beneficial.

Ideal Candidates

The ideal candidates for the Associate B2B SaaS Product Marketing Manager position will possess strong analytical and strategic thinking skills, with a proactive approach towards problem-solving. They will be naturally collaborative, demonstrating a capacity to work effectively in team environments while juggling multiple projects. A passion for technology and an enthusiasm for understanding customer needs and market dynamics are essential traits that will contribute to their success in this role.