Associate B2B SaaS Product Marketing Manager

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Position Overview

The Associate B2B SaaS Product Marketing Manager at Intapp will play a crucial role in driving the promotion and adoption of our software solutions. This position involves collaborating across various teams to develop key marketing strategies and deliverables, enhancing product messaging, and ensuring alignment with overall company goals. The successful candidate will utilize market analysis, customer insights, and performance metrics to refine and execute marketing plans that effectively communicate the value of our offerings to target audiences.

Job Responsibilities

• Assist in the development and execution of product marketing strategies for B2B SaaS offerings.
• Conduct market research and competitive analysis to identify trends and customer needs.
• Collaborate with product management to understand product features and benefits and translate them into compelling marketing materials.
• Support the creation of product collateral, including brochures, presentations, and case studies.
• Work with sales teams to develop effective tools and training that enhance selling capabilities.
• Monitor and analyze product performance metrics to optimize marketing strategies and campaigns.
• Manage and maintain product content on the website and other digital platforms.
• Support the planning and execution of product launches and marketing events.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 2-3 years of experience in product marketing, preferably in a B2B SaaS environment.
• Strong understanding of marketing principles and techniques, including digital marketing.
• Ability to interpret and analyze data to inform marketing decisions.
• Excellent communication and interpersonal skills, with a focus on collaboration.
• Proficiency in Microsoft Office Suite and marketing automation tools.
• Familiarity with CRM software and analytics platforms is a plus.

Technologies & Tools

The Associate B2B SaaS Product Marketing Manager will utilize a variety of technologies and tools to execute marketing strategies effectively. These include CRM platforms such as Salesforce, marketing automation tools like HubSpot or Marketo, analytical software for data interpretation, and design software for creating marketing collateral. Familiarity with social media management tools and content management systems is also beneficial for managing online marketing efforts.

Ideal Candidates

The ideal candidate for this position will possess a proactive and innovative mindset, demonstrating an eagerness to learn and adapt within a dynamic environment. A combination of analytical thinking and creative problem-solving skills is essential for developing strategies that resonate with target audiences. Candidates should exhibit strong organizational abilities, attention to detail, and a passion for utilizing technology to drive marketing success. An enthusiasm for collaboration with cross-functional teams will also enhance the effectiveness of this role within the organization.