Associate B2B SaaS Product Marketing Manager

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Written by AI from the job title and company, not by Intapp, so some details may not match this job. The employer's own page has the real description.

Overview

The Associate B2B SaaS Product Marketing Manager at Intapp will play a pivotal role in driving the promotion and positioning of our suite of software solutions catered to the professional services sector. This position encompasses a blend of market analysis, customer engagement, and strategic communication to ensure our products meet client needs while effectively communicating their value propositions. The ideal candidate will collaborate cross-functionally with product development, sales, and customer support teams to launch successful marketing initiatives that foster growth and enhance user experience.

Job Responsibilities

• Develop and execute product marketing plans for new and existing B2B SaaS products.
• Conduct market research to identify customer needs, industry trends, and competitive landscape.
• Create compelling product collateral, including brochures, datasheets, and sales enablement tools.
• Collaborate with sales teams to provide training and resources that enhance product knowledge and selling strategies.
• Monitor product performance metrics and develop insights to optimize marketing efforts.
• Assist in the planning and execution of promotional campaigns, including webinars, trade shows, and digital marketing initiatives.
• Gather feedback from customers and prospects to iterate on messaging and positioning.
• Support the management of product launches and ensure alignment with overall marketing strategy.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in product marketing, preferably in a B2B SaaS environment.
• Strong understanding of product marketing principles and strategies.
• Excellent written and verbal communication skills, with a keen ability to craft compelling messages.
• Proficiency in market research methodologies and tools.
• Ability to analyze data and translate insights into actionable marketing strategies.
• Familiarity with digital marketing tools and CRM systems is desirable.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Technologies & Tools

The Associate B2B SaaS Product Marketing Manager will utilize a variety of technologies and tools to execute their responsibilities effectively. This includes marketing automation platforms (e.g., HubSpot, Marketo), analytics tools (e.g., Google Analytics, Tableau), customer relationship management (CRM) systems (e.g., Salesforce), and content management systems (CMS). Familiarity with design software (e.g., Adobe Creative Suite) for creating marketing collateral is also beneficial.

Ideal Candidates

Successful candidates for the Associate B2B SaaS Product Marketing Manager position will possess a combination of analytical acumen and creative thinking. They should exhibit a proactive approach to problem-solving, detail-oriented execution, and the ability to adapt in a fast-paced environment. Strong interpersonal skills are essential for collaborating across departments and influencing decision-making. A passion for technology and an understanding of the specific challenges faced by professional services firms will also enhance an applicant's fit for this role.