Associate B2B SaaS Product Marketing Manager

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Overview

The Associate B2B SaaS Product Marketing Manager at Intapp will play a crucial role in defining and executing marketing strategies to drive customer engagement, acquisition, and retention for our suite of cloud-based software solutions. The ideal candidate will collaborate with cross-functional teams, including product management, sales, and customer success, to ensure that our offerings are effectively positioned in the market. This role requires a deep understanding of the B2B SaaS landscape and a passion for leveraging data-driven insights to craft compelling messaging and campaigns that resonate with target audiences.

Job Responsibilities

• Assist in the development of go-to-market strategies for new product launches.
• Conduct market research to understand customer needs and market trends.
• Collaborate with sales teams to create sales enablement tools and materials.
• Develop and manage product messaging, positioning, and value propositions.
• Coordinate with internal teams to execute integrated marketing campaigns.
• Analyze campaign performance metrics and adjust strategies as necessary.
• Support the creation of product content, including presentations, datasheets, and case studies.
• Participate in customer feedback sessions to gather insights for product improvements.
• Maintain up-to-date knowledge of industry developments and competitor activities.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 1-3 years of experience in product marketing, preferably in the B2B SaaS industry.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Proficiency in marketing automation tools and CRM software.
• Understanding of digital marketing strategies and tactics.
• Demonstrated ability to work collaboratively across cross-functional teams.

Technologies & Tools

This position requires proficiency with a variety of technologies and tools, including but not limited to marketing automation platforms (such as HubSpot or Marketo), Customer Relationship Management (CRM) software (like Salesforce), analytics tools (Google Analytics, etc.), and design software (Adobe Creative Suite). Familiarity with content management systems (CMS) and social media management tools is also advantageous in facilitating effective marketing operations.

Ideal Candidates

The ideal candidate for the Associate B2B SaaS Product Marketing Manager role at Intapp will be a proactive and detail-oriented individual possessing strong organizational skills. A natural communicator with a knack for storytelling, they will thrive in a fast-paced environment and be comfortable collaborating with various teams to achieve common goals. Adaptability and curiosity are key traits, as the candidate will be expected to continuously learn about new market trends and technologies. A strategic mindset combined with creativity will help in developing impactful marketing initiatives that enhance the customer experience.