Associate B2B SaaS Product Marketing Manager

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Job Overview

As an Associate B2B SaaS Product Marketing Manager at Intapp, you will play a pivotal role in the development and execution of marketing strategies aimed at promoting our software solutions within the business-to-business arena. You will collaborate closely with product management, sales, and customer success teams to ensure a deep understanding of market needs and product capabilities. Your responsibilities will include crafting compelling messaging, overseeing product launches, and analyzing competitive trends to enhance product positioning, ultimately driving growth and customer satisfaction.

Job Responsibilities

• Develop and execute product marketing strategies to position Intapp’s B2B SaaS products effectively.
• Collaborate with cross-functional teams to ensure alignment between product offerings and market demands.
• Create compelling marketing collateral, including product sheets, case studies, and presentations.
• Support the creation and management of go-to-market plans for new product launches.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Engage with customers to gather feedback and insights for product improvements.
• Analyze and report on product performance metrics to guide future marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 2-3 years of experience in product marketing, preferably within a B2B SaaS environment.
• Strong analytical skills with the ability to interpret data and translate findings into actionable strategies.
• Excellent verbal and written communication skills, with a knack for crafting persuasive messages.
• Proficient in using marketing automation tools and CRM software.
• Ability to work collaboratively in a fast-paced, cross-functional team environment.

Technologies & Tools

In this role, you will utilize various technologies and tools to enhance product marketing efforts. Familiarity with marketing automation platforms (such as HubSpot or Marketo), customer relationship management (CRM) software (such as Salesforce), and analytics tools (like Google Analytics) will be essential in executing your responsibilities effectively. You may also engage with content management systems and digital marketing tools to streamline your tasks and improve outcomes.

Ideal Candidates

The ideal candidate for this position will possess a blend of creativity and analytical mindset, capable of developing innovative marketing strategies while grounding their decisions in data. A proactive individual who is eager to learn and adapt to new technologies will thrive at Intapp. Strong interpersonal skills, resilience, and a passion for technology-driven solutions will also prove invaluable in fostering collaborative relationships across teams and driving successful marketing initiatives.