Associate B2B SaaS Product Marketing Manager

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Job Overview

The Associate B2B SaaS Product Marketing Manager at Intapp will play a pivotal role in driving the marketing initiatives for our software solutions. This position involves collaborating with cross-functional teams to develop and execute marketing strategies, enhancing product visibility, and engaging with target audiences to position our offerings effectively in the marketplace. The associate manager will also analyze market trends, gather customer insights, and support the launch of new products while contributing to the growth and success of the company.

Job Responsibilities

• Develop and execute comprehensive marketing strategies to promote Intapp’s B2B SaaS products.
• Collaborate with product management, sales, and customer support teams to align product messaging and positioning.
• Conduct market research to identify customer needs, trends, and competitive landscape.
• Create compelling marketing collateral, including datasheets, case studies, and presentations.
• Assist in the planning and execution of product launches, webinars, and promotional campaigns.
• Monitor and analyze product performance and customer feedback to refine marketing strategies.
• Support digital marketing initiatives, including social media, email marketing, and content marketing.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 1-3 years of experience in product marketing or a related marketing role, preferably in the SaaS industry.
• Strong understanding of B2B marketing principles and experience with marketing automation tools.
• Excellent written and verbal communication skills.
• Ability to analyze data to inform marketing decisions and strategy adjustments.
• Demonstrated capability to work collaboratively within a team-oriented environment.
• Entrepreneurial mindset with a passion for technology and continuous learning.

Technologies & Tools

This position will utilize various technologies and tools to facilitate marketing efforts and project management. Proficiency in marketing automation software such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, and data analytics platforms will be essential. Familiarity with content management systems (CMS), email marketing tools, and graphic design software would also be advantageous in executing campaigns effectively.

Ideal Candidates

The ideal candidate for the Associate B2B SaaS Product Marketing Manager role will exhibit a blend of analytical and creative capabilities. They must possess outstanding communication skills, allowing them to articulate complex ideas simply and persuasively. A proactive approach to challenges, coupled with a collaborative spirit and a passion for technology, are essential traits. Moreover, the candidate should show an eagerness to stay current with industry trends and market developments, adapting strategies to optimize product positioning and engage customers effectively.