Associate B2B SaaS Product Marketing Manager

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Overview

The Associate B2B SaaS Product Marketing Manager at Intapp will play a critical role in driving the marketing strategy for our software solutions. This position involves collaborating closely with cross-functional teams to develop and execute effective go-to-market strategies, drive product adoption, and enhance customer engagement. The ideal candidate will leverage market research and customer insights to craft compelling product messaging and positionings, ensuring the successful launch and ongoing promotion of Intapp products in the B2B SaaS landscape.

Job Responsibilities

• Assist in developing and executing comprehensive product marketing strategies to drive market penetration and customer engagement.
• Conduct market research and competitive analysis to identify trends, insights, and customer needs.
• Create and maintain up-to-date product documentation and promotional materials, including data sheets, case studies, and website content.
• Collaborate with sales, product management, and customer success teams to ensure alignment of marketing initiatives with overall business goals.
• Support product launch initiatives by coordinating promotional activities, developing launch plans, and tracking success metrics.
• Monitor and report on the effectiveness of marketing campaigns, utilizing insights to optimize future strategies.
• Organize and participate in webinars, events, and other marketing initiatives to showcase product offerings.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 1-3 years of experience in product marketing, preferably within the B2B SaaS industry.
• Strong analytical skills with the ability to leverage data for marketing decisions.
• Excellent written and verbal communication skills, with a talent for persuasive messaging.
• Experience with digital marketing strategies and tools, including SEO, content marketing, and social media.
• Proficiency in using analytics tools to measure campaign performance and customer engagement.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Technologies & Tools

The Associate B2B SaaS Product Marketing Manager will utilize various technologies and tools to enhance marketing effectiveness and operational efficiency. Common tools include marketing automation platforms (e.g., Marketo, HubSpot), analytics software (e.g., Google Analytics, Tableau), CRM software (e.g., Salesforce), and content management systems (CMS). Proficiency in these technologies will enable effective execution of marketing campaigns and the analysis of their success.

Ideal Candidates

The ideal candidate for the Associate B2B SaaS Product Marketing Manager position will possess a blend of analytical and creative skills, combined with a passion for technology and marketing. They will be collaborative, adaptable, and driven by results, thriving in a fast-paced environment. A genuine curiosity about market trends and customer behavior will enable them to identify innovative solutions and drive successful marketing initiatives. Strong communication and interpersonal skills will be crucial for interacting with various stakeholders and creating impactful marketing materials.