Associate Digital Marketing Manager – Search (SEM and SEO)

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Overview

The Associate Digital Marketing Manager – Search (SEM and SEO) at Thermo Fisher Scientific will play a pivotal role in driving brand visibility and engagement through search engine marketing and optimization strategies. This position entails collaborating with cross-functional teams to develop and implement SEM and SEO campaigns, analyze performance metrics, and continuously optimize for improved results. The successful candidate will bring analytical skills and creativity to enhance the online presence of our products and services, ultimately contributing to the growth and success of the company in the digital space.

Job Responsibilities

• Develop, execute, and optimize SEM campaigns across various platforms such as Google Ads, Bing Ads, and social media.
• Conduct keyword research and analysis to identify high-potential keywords for organic search optimization.
• Implement on-page and off-page SEO strategies, including technical SEO improvements.
• Monitor and analyze website traffic, rankings, and conversion rates using analytics tools to inform strategy.
• Create, iterate, and refine content strategies to enhance organic search visibility and performance.
• Collaborate with content creators and designers to ensure alignment of marketing objectives and brand message.
• Stay updated on industry trends, search algorithm changes, and best practices in SEM and SEO.
• Prepare regular performance reports and presentations for management to demonstrate ROI and campaign success.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 2-4 years of experience in digital marketing with a focus on SEM and SEO.
• Proficiency in Google Analytics, Google Ads, and other related tools.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Familiarity with SEO tools such as SEMrush, Moz, Ahrefs, or similar platforms.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced environment.
• Creative problem-solving skills and adaptability to changing priorities.

Technologies & Tools

This position will utilize various technologies and tools including, but not limited to, Google Ads, Google Analytics, SEMrush, Moz, and Microsoft Excel. Familiarity with content management systems (CMS) and marketing automation platforms will also be advantageous. Proficiency in data visualization tools may be beneficial for performance reporting.

Ideal Candidates

The ideal candidate for the Associate Digital Marketing Manager – Search (SEM and SEO) role will possess a combination of analytical and creative skills, allowing them to effectively optimize campaigns and contribute unique insights to strategy discussions. A proactive attitude and the ability to thrive in a team-oriented environment are essential. Additionally, a strong commitment to continuous learning and staying abreast of industry trends will enable the candidate to make informed decisions that positively impact company goals and initiatives.