Associate Digital Marketing Manager – Search (SEM and SEO)

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Overview

The Associate Digital Marketing Manager – Search (SEM and SEO) at Thermo Fisher Scientific plays a critical role in driving the company's digital performance through strategic search marketing initiatives. This position involves managing and optimizing search engine marketing (SEM) and search engine optimization (SEO) campaigns to enhance online visibility, drive traffic, and contribute to overall business objectives. The successful candidate will also collaborate with cross-functional teams to align marketing strategies with organizational goals and leverage analytics to measure campaign effectiveness.

Job Responsibilities

• Develop, implement, and manage SEO and SEM strategies to increase website traffic and improve search engine rankings.
• Conduct keyword research and competitive analysis to identify trends and opportunities within the market.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimizations.
• Collaborate with content teams to ensure alignment of SEO strategies with content development and website optimization efforts.
• Manage budgets for SEM campaigns, tracking spend and ensuring effective allocation to optimize ROI.
• Stay up-to-date with industry trends, changes in algorithms, and emerging digital marketing technologies.
• Work with data analytics tools to analyze performance metrics and generate reports for stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2+ years of experience in digital marketing, specifically in SEO and SEM.
• Strong understanding of search engine algorithms and ranking methods.
• Proficiency in digital marketing tools such as Google Ads, Google Analytics, SEMrush, and other relevant platforms.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong communication skills, both verbal and written, and ability to work collaboratively in a team environment.

Technologies & Tools

The Associate Digital Marketing Manager will utilize a range of technologies and tools to execute their role effectively. Key tools include Google Ads for managing SEM campaigns, Google Analytics for tracking website performance, and SEO tools such as SEMrush or Moz for optimizing search presence. Familiarity with content management systems (CMS) and marketing automation platforms may also be beneficial to this position.

Ideal Candidates

Ideal candidates for the Associate Digital Marketing Manager position possess a combination of analytical and creative skills, enabling them to devise effective search marketing strategies. They are proactive learners who stay abreast of digital marketing trends, demonstrate strong project management abilities, and thrive in fast-paced environments. Robust communication skills and the capability to collaborate effectively with various teams are essential qualities, ensuring seamless execution of marketing initiatives that drive organizational success.