Associate Digital Marketing Manager – Search (SEM and SEO)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Thermo Fisher Scientific, so some details may not match this job. The employer's own page has the real description.

Overview

The Associate Digital Marketing Manager – Search (SEM and SEO) at Thermo Fisher Scientific will be responsible for implementing and managing integrated digital marketing strategies that amplify the company's online presence. This position necessitates expertise in search engine marketing (SEM) and search engine optimization (SEO) to drive web traffic, enhance visibility, and optimize conversion rates. The ideal candidate will collaborate closely with cross-functional teams, leveraging analytical skills and industry best practices to achieve the company's marketing objectives.

Job Responsibilities

• Develop, execute, and optimize SEM campaigns across major platforms, ensuring alignment with business goals.
• Conduct keyword research and competitive analysis to identify market trends and potential opportunities.
• Implement on-page and off-page SEO strategies to enhance website ranking and visibility.
• Monitor and report on campaign performance metrics, providing actionable insights and recommendations.
• Collaborate with content creators and designers to develop SEO-friendly content that engages target audiences.
• Maintain updated knowledge of industry trends, digital marketing tools, and best practices in SEO and SEM.
• Assist in managing the digital marketing budget and financial performance of SEM initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in digital marketing, with a strong focus on SEM and SEO.
• Proficient in digital marketing tools and platforms such as Google Ads, Google Analytics, SEMrush, and similar technologies.
• Strong analytical skills with the ability to interpret data and drive decision-making.
• Excellent written and verbal communication skills.
• Strong attention to detail and ability to manage multiple projects concurrently.

Technologies & Tools

The Associate Digital Marketing Manager will utilize a variety of technologies and tools, including but not limited to Google Ads and Google Analytics for SEM campaign management and performance reporting. SEO tools such as SEMrush, Moz, or Ahrefs will be employed for keyword research and competitive analysis. Additionally, the position may involve the use of marketing automation platforms and content management systems to enhance overall digital marketing efforts.

Ideal Candidates

Ideal candidates for this position will possess a strong passion for digital marketing and an innate curiosity to explore and implement innovative strategies. They should demonstrate a proactive approach to problem-solving and possess an analytical mindset capable of deriving insights from complex data. Collaboration and teamwork are essential, so candidates must exhibit effective communication skills and the ability to work seamlessly within diverse teams. A commitment to ongoing learning and adaptability in a fast-paced environment will further enhance a candidate's fit for the role.