Associate Digital Marketing Manager Search - SEM and SEO

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Position Overview

The Associate Digital Marketing Manager – Search, specializing in SEM and SEO, will play a pivotal role in enhancing Thermo Fisher Scientific's online presence and driving digital marketing initiatives. This position requires collaboration across various teams to develop, implement, and optimize search engine marketing strategies that increase visibility, traffic, and conversions. The ideal candidate will leverage both paid and organic search tactics, utilizing analytical skills to assess performance and make data-driven recommendations to achieve business objectives.

Job Responsibilities

• Develop and execute SEM and SEO strategies to enhance brand visibility and engagement.
• Conduct keyword research and competitive analysis to identify opportunities for content optimization.
• Manage paid search campaigns on platforms such as Google Ads and Bing Ads, ensuring budget compliance and ROI maximization.
• Analyze website data using tools such as Google Analytics to track performance metrics and derive actionable insights.
• Collaborate with content teams to recommend keyword-targeted content that aligns with search engine best practices.
• Implement on-page and off-page SEO techniques to improve organic rankings and web traffic.
• Monitor and report on SEO and SEM results, preparing presentations for stakeholders.
• Stay updated with industry trends and algorithm changes to continuously refine digital marketing strategies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2+ years of experience in digital marketing with a focus on search engine marketing (SEM) and search engine optimization (SEO).
• Proficiency in Google Ads, Google Analytics, and SEO tools such as SEMrush or Moz.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team-oriented environment.
• Familiarity with HTML, CSS, and CMS platforms is a plus.

Technologies & Tools

The Associate Digital Marketing Manager will utilize a variety of technologies and tools to execute their responsibilities effectively. Key tools include Google Ads for strategic campaign management, Google Analytics for data analysis and performance tracking, keyword optimization tools such as SEMrush or Moz, and reporting software for analyzing data trends. Familiarity with content management systems (CMS) and basic coding skills in HTML will also enhance the capability of the candidate in managing web content effectively.

Ideal Candidates

The ideal candidate for the Associate Digital Marketing Manager position is a proactive and detail-oriented individual with a passion for digital marketing. They should possess strong analytical capabilities, allowing them to leverage data to inform strategies. Effective communication skills are essential, as this role involves collaboration across multiple teams. A self-starter with a continuous learning mindset will thrive in the dynamic environment of Thermo Fisher Scientific, making them well-suited for this position.