Associate Digital Marketing Manager – Search (SEM and SEO)

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Job Overview

The Associate Digital Marketing Manager – Search (SEM and SEO) at Thermo Fisher Scientific will be instrumental in driving the company’s online visibility and search performance. This role is responsible for developing and executing search engine marketing strategies, optimizing website content for search engines, and analyzing performance metrics to improve digital campaigns. The ideal candidate will collaborate closely with cross-functional teams to enhance brand awareness, manage budgets efficiently, and ensure that digital marketing initiatives align with broader business objectives.

Job Responsibilities

• Develop and implement SEM and SEO strategies to improve organic and paid search performance.
• Conduct keyword research and competitive analysis to identify opportunities for optimization.
• Monitor and analyze website traffic patterns and performance metrics using tools such as Google Analytics.
• Manage PPC campaigns, including budget allocation and ad copy optimization.
• Collaborate with content creators to ensure alignment of SEO best practices in content development.
• Prepare regular reports summarizing key performance indicators and insights for stakeholders.
• Stay updated on the latest SEO and SEM trends, algorithm changes, and industry developments.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 2 years of experience in digital marketing with a focus on SEM and SEO.
• Strong understanding of Google Ads, SEO tools (e.g., SEMrush, Moz), and web analytics platforms.
• Proficient in data analysis and reporting to drive decision-making.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced, team-oriented environment.

Technologies & Tools

The Associate Digital Marketing Manager will utilize various technologies and tools in performing their duties. Key tools include Google Ads for managing PPC advertising, Google Analytics for website performance tracking, SEO tools such as SEMrush and Moz for keyword research and competitive analysis, as well as content management systems for optimizing web content. Familiarity with customer relationship management (CRM) systems and marketing automation tools will also be beneficial.

Ideal Candidates

The ideal candidate for the Associate Digital Marketing Manager role at Thermo Fisher Scientific will possess a blend of analytical thinking and creativity. They will have a proactive mindset, demonstrating initiative and a strong desire to drive results through data-informed strategies. Additionally, they will be detail-oriented, adaptable to change, and capable of thriving under tight deadlines. Strong interpersonal skills will enable them to collaborate effectively with diverse teams and contribute to a positive workplace culture.