Associate Digital Marketing Manager – Search (SEM and SEO)

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Job Overview

The Associate Digital Marketing Manager – Search (SEM and SEO) at Thermo Fisher Scientific will play a crucial role in enhancing our digital presence through effective search engine marketing and optimization strategies. This position involves collaborating with cross-functional teams to develop and implement comprehensive SEM and SEO plans that drive qualified traffic, improve search rankings, and increase overall brand visibility. The successful candidate will leverage data analytics to inform strategies and ensure the continuous improvement of our digital marketing initiatives.

Job Responsibilities

• Develop and execute SEM campaigns, including keyword research, ad copy creation, and bid management.
• Conduct comprehensive SEO audits and implement best practices to improve organic search visibility.
• Analyze performance metrics and generate reports to track the effectiveness of digital marketing efforts.
• Collaborate with content creators and web developers to ensure alignment on digital marketing strategies.
• Stay updated with industry trends, algorithm changes, and best practices in SEM and SEO.
• Manage budgets for paid search initiatives and optimize campaigns to maximize ROI.
• Monitor competitive landscape and identify opportunities for improvement in search engine marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 2-4 years of experience in digital marketing with a strong focus on SEM and SEO.
• Proficiency in Google Ads, Google Analytics, and other digital marketing platforms.
• Strong analytical skills with the ability to leverage data to drive decision-making.
• Excellent written and verbal communication skills.
• Ability to work effectively in a collaborative, team-oriented environment.
• Familiarity with web analytics tools and SEO software (e.g., SEMrush, Moz, Ahrefs).

Technologies & Tools

The Associate Digital Marketing Manager will utilize a variety of technologies and tools to effectively perform their duties. Key platforms include Google Ads for managing paid search campaigns, Google Analytics for tracking website performance and user behavior, and various SEO tools such as SEMrush, Moz, and Ahrefs for conducting keyword research, tracking rankings, and auditing site performance. Familiarity with content management systems (CMS) and CRM systems may also be beneficial.

Ideal Candidates

The ideal candidate for this position will possess a blend of analytical and creative skills, showcasing a keen ability to interpret data and generate actionable insights. They will demonstrate a strong understanding of digital marketing strategies, particularly in search optimization and advertising. A proactive attitude and the capacity to adapt in a fast-paced environment are essential, as is the ability to effectively communicate across various departments. Successful candidates will also exhibit a passion for continuous learning and staying abreast of emerging trends in digital marketing.