Associate Digital Marketing Manager

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Written by AI from the job title and company, not by Taylor Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

As an Associate Digital Marketing Manager at Taylor Corporation, you will play a crucial role in enhancing our online presence and driving engagement through various digital marketing strategies. You will be responsible for planning, implementing, and optimizing digital marketing campaigns across multiple channels, including social media, email, and search engines. Your expertise will contribute to creating compelling content and analyzing performance metrics to inform future marketing decisions, ultimately supporting our goal to elevate the brand's visibility and reach in an increasingly digital landscape.

Job Responsibilities

• Develop and execute comprehensive digital marketing strategies that align with overall business objectives.
• Manage social media accounts by creating engaging content and implementing targeted advertising campaigns.
• Conduct market research to identify trends and insights to better tailor marketing efforts.
• Monitor and analyze online performance metrics, providing actionable reports to the marketing team.
• Coordinate email marketing campaigns, including audience segmentation, content creation, and performance analysis.
• Collaborate with cross-functional teams, including sales and product development, to drive cohesive marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 2 years of experience in digital marketing or related roles.
• Strong understanding of SEO, PPC, and social media advertising.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, and social media management platforms.
• Excellent written and verbal communication skills.
• Ability to analyze data and translate findings into actionable insights.

Technologies & Tools

The Associate Digital Marketing Manager will utilize a variety of technologies and tools to effectively carry out marketing initiatives. These include but are not limited to digital marketing suites such as HubSpot or Marketo for automation, Google Analytics for performance tracking, SEO tools like SEMrush or Moz for optimizing website traffic, and social media platforms including Facebook, Instagram, LinkedIn, and Twitter for engagement and advertising.

Ideal Candidates

The ideal candidates for this position are innovative, analytical thinkers who possess a collaborative spirit and a passion for digital marketing. They should demonstrate adaptability and a willingness to learn new technologies and strategies in the ever-evolving digital landscape. Strong organizational skills, creativity, and the ability to thrive in a fast-paced environment are essential traits that will contribute to their success at Taylor Corporation.