Associate Digital Marketing Manager, Truly

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Written by AI from the job title and company, not by The Boston Beer Company, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Digital Marketing Manager at Truly, part of The Boston Beer Company, will play a pivotal role in driving digital marketing strategies and executing campaigns that enhance brand presence online. This position requires a data-driven approach to optimize marketing efforts across various digital platforms. The ideal candidate will collaborate with cross-functional teams to ensure brand consistency, maximize ROI, and engage consumers effectively through innovative digital marketing solutions.

Job Responsibilities

• Develop and implement digital marketing plans in line with business objectives to increase brand awareness and drive sales.
• Manage social media accounts and create engaging content to build community and promote brand messaging.
• Analyze campaign performance metrics and generate reports to identify trends, insights, and areas for improvement.
• Collaborate with the creative team in the development of digital assets such as email campaigns, landing pages, and advertisements.
• Coordinate and execute SEO strategies to improve organic search visibility and drive traffic to the website.
• Support paid media campaigns including PPC, display advertising, and social media advertising.
• Monitor industry trends and competitor activities to inform marketing strategies and stay ahead in the market.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in digital marketing or a related field.
• Proficiency in digital marketing tools and platforms, including Google Analytics, social media advertising interfaces, and SEO management tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Detail-oriented with strong organizational and project management skills.

Technologies & Tools

The Associate Digital Marketing Manager will utilize a variety of technologies and tools to effectively manage and optimize digital marketing efforts. Key technologies include Google Analytics for tracking performance metrics, CRM software for customer relationship management, CMS platforms for content management, and social media management tools to schedule and analyze social campaigns.

Ideal Candidates

The ideal candidate for this position will possess a blend of creative and analytical skills, making them adept at not only developing engaging marketing content but also measuring its effectiveness. They should be enthusiastic about the beverage industry, with a passion for digital marketing trends and a keen understanding of consumer behavior. Strong teamwork and collaboration skills are essential, as well as the ability to adapt quickly to the fast-paced environment of digital marketing.