Associate Director Marketing Communications - Optum Serve - Remote

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Job Overview

The Associate Director of Marketing Communications at Optum Serve will be responsible for creating and executing comprehensive marketing communication strategies that enhance the organization’s brand and support its mission to transform health care. This role will require collaboration with cross-functional teams to develop innovative marketing solutions, effectively convey the organizational messaging to various stakeholders, and drive engagement through diverse communication channels. The selected candidate will lead efforts in managing campaigns, overseeing content creation, and optimizing outreach initiatives while measuring the effectiveness of these strategies.

Job Responsibilities

• Develop and implement strategic marketing communication plans that align with organizational goals.
• Oversee the creation of compelling content for various platforms, including digital, print, and social media.
• Manage cross-channel marketing campaigns from concept through execution, ensuring coherence in messaging and branding.
• Collaborate with internal teams and stakeholders to enhance programs and services through effective communication strategies.
• Monitor, analyze, and report on the effectiveness of marketing campaigns, adjusting strategies as necessary.
• Lead and mentor a team of marketing professionals, promoting a culture of creativity and excellence.
• Maintain relationships with external vendors and partners, facilitating collaboration on promotional efforts.
• Ensure compliance with all applicable regulations and internal policies related to marketing communications.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
• A minimum of 7 years of progressive experience in marketing communications, preferably in the healthcare sector.
• Proven track record in developing and executing successful marketing communication strategies.
• Strong leadership skills with experience in managing teams and fostering a collaborative work environment.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Ability to analyze data to inform strategies and measure the impact of marketing initiatives.
• Proficiency in marketing automation and digital marketing tools.
• Knowledge of compliance and regulatory standards related to healthcare marketing.

Technologies & Tools

The Associate Director of Marketing Communications will utilize a variety of technologies and tools including marketing automation platforms such as HubSpot or Marketo, content management systems, analytics tools like Google Analytics, and design software such as Adobe Creative Suite. Familiarity with social media management tools and email marketing software will also be essential to effectively engage audiences and drive targeted communication efforts.

Ideal Candidates

The ideal candidate for this position is a dynamic and strategic thinker who possesses strong leadership qualities and a passion for healthcare marketing. They should be results-oriented with an ability to adapt to changing priorities while maintaining focus on overarching goals. A collaborative spirit and exceptional interpersonal skills are essential, as this role requires interacting with diverse teams and stakeholders. Additionally, candidates should demonstrate creativity, innovation, and the capacity to leverage data in decision-making processes.