Associate Director, Marketing - Social Media, Rare Disease (Friedreich Ataxia)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Biogen, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Director, Marketing - Social Media for Rare Disease (Friedreich Ataxia) at Biogen is pivotal in developing and executing comprehensive social media strategies to enhance brand awareness, engage the patient community, and communicate the company’s commitment to addressing rare diseases. This role involves collaboration with internal teams and external partners to ensure cohesive messaging across all digital platforms, driving advocacy and education about Friedreich Ataxia while maintaining compliance with industry regulations.

Job Responsibilities

• Develop and implement social media marketing strategies tailored to the Rare Disease segment, specifically focusing on Friedreich Ataxia.
• Manage and optimize social media content across various platforms to drive engagement and conversation within the patient and caregiver community.
• Collaborate with cross-functional teams, including medical affairs, regulatory, and legal, to ensure accuracy and compliance of marketing materials.
• Monitor and analyze social media metrics and trends to refine strategies and report on key performance indicators.
• Foster relationships with key opinion leaders and patient advocacy organizations to amplify messaging and build brand trust.
• Actively participate in industry conferences and community outreach programs to enhance brand visibility and patient engagement.

Qualifications

• Master’s degree in Marketing, Communications, Life Sciences, or related field.
• Minimum of 7 years of experience in marketing, with a strong focus on digital and social media strategy.
• Proven experience in the pharmaceutical or biotechnology industry, particularly in areas related to rare diseases.
• Strong understanding of compliance regulations affecting pharmaceutical marketing.
• Exceptional written and verbal communication skills, with a talent for storytelling.
• Demonstrated ability to analyze data and utilize metrics to guide marketing decisions.

Technologies & Tools

The Associate Director will utilize various technologies and tools for content creation, social media management, analytics, and customer relationship management. Familiarity with platforms such as Hootsuite, Sprout Social, Google Analytics, and HubSpot will be beneficial for effectively managing campaigns and monitoring performance metrics.

Ideal Candidates

Ideal candidates will possess a passion for building awareness within the Rare Disease community and a strong desire to make a positive impact on patients' lives. They should be innovative thinkers, able to adapt strategies based on emerging trends and insights. The successful candidate will demonstrate strong interpersonal skills, enabling effective collaboration with diverse stakeholders while embodying Biogen’s core values of respect, integrity, and commitment to science.