Associate Director, Marketing - Social Media, Rare Disease (Friedreich Ataxia)

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Job Overview

The Associate Director, Marketing - Social Media, Rare Disease (Friedreich Ataxia) at Biogen is responsible for developing and executing comprehensive marketing strategies specifically focused on social media platforms. This role will involve collaboration with cross-functional teams to enhance awareness and understanding of Friedreich Ataxia, engage with patient communities, and drive the incorporation of innovative digital marketing practices. The position aims to leverage social media channels to effectively communicate Biogen's commitment to rare disease therapies and foster connections with stakeholders including patients, caregivers, and healthcare professionals.

Job Responsibilities

• Develop and implement social media marketing strategies that align with Biogen's brand objectives for Friedreich Ataxia.
• Engage with patient communities through social platforms to build trust and provide valuable information about the disease.
• Collaborate with medical, legal, and regulatory teams to ensure compliance and accuracy in all digital communications.
• Analyze social media metrics and campaign performance to optimize strategies and report findings to senior management.
• Stay informed on industry trends and competitor activities to innovate Biogen's social media approach.
• Lead and mentor a team of marketing professionals, fostering their growth and development.
• Develop partnerships with advocacy groups and other stakeholders to amplify messaging and outreach.
• Manage budgets associated with social media initiatives and track overall performance against set goals.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field; an MBA is preferred.
• A minimum of 7 years of experience in marketing, with a focus on social media strategies.
• Experience in the pharmaceutical or biotechnology industry, particularly in rare diseases.
• Proven track record of successful social media campaign management and execution.
• Strong analytical skills with the capability to interpret metrics and derive actionable insights.
• Excellent communication and interpersonal skills, with an emphasis on patient-centric marketing.
• Ability to work effectively in cross-functional teams and manage multiple projects simultaneously.

Technologies & Tools

This position requires familiarity with various social media management tools such as Hootsuite, Sprout Social, or Buffer, as well as analytics platforms like Google Analytics and social media insights tools. Proficiency in content management systems (CMS) is essential for updating and managing online content, alongside a working knowledge of digital marketing software for executing campaigns and tracking performance.

Ideal Candidates

The ideal candidates for the Associate Director, Marketing - Social Media role at Biogen will possess a blend of creativity and analytical thinking, with a genuine passion for making a difference in the lives of patients affected by Friedreich Ataxia. They should be collaborative leaders, demonstrating empathy and a patient-focused mindset. Strong adaptability and a forward-thinking approach to challenges are vital, as well as the ability to articulate complex medical information in a clear and relatable manner. Candidates should have a demonstrated commitment to ethical marketing practices and a proactive approach to engaging with diverse community stakeholders.