Associate Director, Marketing - Social Media, Rare Disease (Friedreich Ataxia)

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Position Overview

The Associate Director, Marketing - Social Media for Rare Disease (Friedreich Ataxia) at Biogen will be tasked with leading the strategic planning and execution of social media initiatives tailored to engage and educate patients, caregivers, and medical professionals about Friedreich Ataxia. This role requires a deep understanding of the rare disease landscape, effective communication strategies, and the ability to collaborate with cross-functional teams to enhance brand visibility and patient advocacy through innovative digital campaigns.

Job Responsibilities

• Develop and implement social media strategies that align with Biogen's marketing goals for Friedreich Ataxia.
• Engage with the patient community and healthcare professionals through effective social media interactions and content sharing.
• Collaborate with the content development team to create impactful digital assets and campaigns.
• Analyze and report on social media performance metrics to drive continuous improvement of strategies.
• Manage the social media budget and allocate resources effectively across platforms.
• Lead training sessions for internal stakeholders on social media best practices and brand guidelines.
• Stay current with social media trends, tools, and technologies that can enhance engagement.
• Work closely with legal and compliance teams to ensure adherence to industry regulations in communication efforts.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; an advanced degree is preferred.
• A minimum of 7 years of experience in marketing, with a focus on social media strategy and execution.
• Experience in the pharmaceutical or biotechnology industry, particularly in rare diseases, is highly desirable.
• Proven track record of developing and executing successful social media campaigns.
• Strong analytical skills with proficiency in data interpretation and reporting tools.
• Exceptional written and verbal communication skills, with the ability to convey complex information simply.
• Proficiency in using social media management tools and CRM software.

Technologies & Tools

The ideal candidate will be familiar with a range of technologies and tools, including social media management platforms such as Hootsuite or Sprout Social, analytics tools like Google Analytics, and content creation software including Adobe Creative Suite. Experience with CRM systems is also preferred to ensure alignment of social media strategies with larger marketing efforts.

Ideal Candidates

The ideal candidate for the Associate Director, Marketing - Social Media position will demonstrate a proactive approach to problem-solving and possess a strong ability to connect with diverse audiences. They will be passionate about rare diseases and patient advocacy, showcasing empathy and a commitment to improving the lives of individuals with Friedreich Ataxia. Additionally, they should exhibit strong leadership qualities, embracing collaboration and fostering a culture of innovation within the team.