Associate eCommerce Media Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Spectrum Brands, Inc, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate eCommerce Media Manager at Spectrum Brands, Inc. plays a pivotal role in enhancing the brand's online presence and driving sales through strategic media planning and execution. This position involves collaborating with various teams to implement effective digital marketing strategies, analyze performance metrics, and optimize media investments across various platforms. The ideal candidate will be proactive in leveraging data to refine campaigns, ensuring alignment with the overall marketing objectives while fostering growth in the eCommerce space.

Job Responsibilities

• Develop and execute digital media campaigns that align with brand strategies and drive online sales growth.
• Monitor and analyze campaign performance metrics to identify areas for optimization.
• Collaborate with cross-functional teams including marketing, creative, and finance to ensure cohesive messaging and efficient resource allocation.
• Manage relationships with digital media vendors and platforms to enhance media reach and effectiveness.
• Conduct market research to stay informed on industry trends, competitive landscape, and consumer behavior.
• Assist in budget management and reporting to ensure effective allocation of media resources.
• Create regular reports to communicate results and insights to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 1-3 years of experience in digital marketing or eCommerce media management.
• Proficiency with digital advertising platforms such as Google Ads, Facebook Ads, and programmatic advertising.
• Strong analytical skills with the ability to derive actionable insights from performance data.
• Excellent communication and interpersonal skills to collaborate effectively with diverse teams.
• Detail-oriented with excellent organizational and project management abilities.
• Understanding of SEO, SEM, and web analytics tools is desirable.

Technologies & Tools

The Associate eCommerce Media Manager will utilize a variety of technologies and tools to optimize campaigns and analyze performance. Proficiency in data analytics platforms such as Google Analytics and social media insights tools is essential. Additionally, familiarity with content management systems (CMS) and customer relationship management (CRM) software will be beneficial in managing campaigns effectively.

Ideal Candidates

Ideal candidates for the Associate eCommerce Media Manager position possess a combination of analytical acumen and creative problem-solving abilities. They are driven, detail-oriented, and thrive in a team environment. A genuine passion for digital marketing and eCommerce trends is crucial, as well as a proactive approach to taking initiative and handling challenges. Strong interpersonal skills and the ability to adapt to a fast-paced work setting will significantly contribute to their success in this role.