Associate Enrollment Marketing Manager

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Written by AI from the job title and company, not by Hinge Health, so some details may not match this job. The employer's own page has the real description.

Overview

The Associate Enrollment Marketing Manager at Hinge Health will play a pivotal role in developing and executing effective marketing strategies aimed at promoting Hinge Health's innovative solutions within the healthcare landscape. The incumbent will collaborate with cross-functional teams to enhance enrollment processes, build targeted communication plans, and drive engagement among potential participants. This position requires a strategic mindset, robust analytical capabilities, and an ability to effectively convey product value propositions through various marketing channels.

Job Responsibilities

• Develop and implement enrollment marketing strategies to increase participant engagement and retention.
• Collaborate with product, sales, and communications teams to create targeted marketing materials.
• Analyze campaign performance metrics and optimize strategies based on data-driven insights.
• Manage and oversee direct mail, email, and digital advertising campaigns to promote Hinge Health offerings.
• Assist in organizing educational webinars and events to attract and inform prospective participants.
• Maintain and enhance the website's enrollment section to ensure information is current and compelling.
• Support development and execution of provider engagement initiatives aligned with enrollment goals.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2-3 years of experience in enrollment marketing, health marketing, or a similar role.
• Strong understanding of marketing principles, strategies, and tactics.
• Proficiency in digital marketing tools, such as email marketing software and social media platforms.
• Exceptional analytical skills with a focus on data-driven decision making.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet tight deadlines.

Technologies & Tools

The Associate Enrollment Marketing Manager will utilize various technologies and tools, including Customer Relationship Management (CRM) software, email marketing platforms (such as HubSpot or Mailchimp), analytics tools (such as Google Analytics), and content management systems (CMS) for website management. Familiarity with project management tools will also be advantageous for tracking campaign progress and coordinating with team members.

Ideal Candidates

Ideal candidates for the Associate Enrollment Marketing Manager position will possess a combination of creativity and analytical skills that allow them to devise effective marketing strategies. They will demonstrate a proactive approach to identifying opportunities for participant engagement and conversion. Strong interpersonal skills will be crucial for effective collaboration across teams. Additionally, a genuine interest in healthcare and wellness will be beneficial in conveying Hinge Health's mission to potential participants.