Associate Enrollment Marketing Manager

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Job Overview

The Associate Enrollment Marketing Manager at Hinge Health will play a critical role in developing and executing effective marketing strategies that drive enrollment and engagement within our digital health programs. This position involves collaboration with various teams to optimize outreach efforts, ensure messaging aligns with our brand vision, and utilize data-driven insights to refine marketing tactics. The successful candidate will have a passion for digital health solutions and will directly influence the outreach effectiveness with innovative campaigns targeted at potential program participants.

Job Responsibilities

• Develop and implement enrollment marketing strategies to increase program participation.
• Collaborate with cross-functional teams to create compelling marketing collateral and messaging.
• Analyze enrollment data and derive insights to inform future marketing efforts.
• Manage marketing campaigns across multiple channels, including email, social media, and digital platforms.
• Assist in the coordination of events and initiatives aimed at promoting program awareness.
• Monitor industry trends to stay ahead of best practices in digital health marketing.
• Support the management of external agencies and vendors involved in marketing efforts.
• Provide regular reports on campaign performance and recommend optimization strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Health, or a related field.
• 2-4 years of experience in marketing, preferably in the healthcare or technology sector.
• Strong understanding of digital marketing channels and strategies.
• Proficient in analytics tools for measuring marketing effectiveness.
• Exceptional written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative mindset with a passion for utilizing innovative solutions to drive engagement.
• Familiarity with CRM systems and email marketing platforms is a plus.

Technologies & Tools

This position will primarily utilize marketing automation tools, CRM software for managing leads and communication, analytics platforms for tracking campaign performance, and graphic design software for creating marketing materials. Familiarity with email marketing platforms, social media management tools, and content management systems will also be beneficial in executing marketing initiatives effectively.

Ideal Candidates

The ideal candidates for this position will possess a proactive and analytical approach, demonstrating a strong ability to think critically and strategically about marketing initiatives. They will be collaborative, adaptable, and possess excellent interpersonal skills, enabling them to work effectively within a team. A passion for health and wellness, as well as a deep understanding of digital engagement strategies, will further distinguish successful applicants. An eagerness to learn and stay current with industry trends will also contribute to their effectiveness in this role.