Associate Enrollment Marketing Manager

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Written by AI from the job title and company, not by Hinge Health, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Enrollment Marketing Manager at Hinge Health will play a pivotal role in supporting the company’s enrollment strategies aimed at enhancing user engagement and driving overall program enrollment. This position involves collaborating with cross-functional teams to develop, implement, and optimize targeted marketing campaigns that educate potential users about Hinge Health's offerings. The Associate Enrollment Marketing Manager will leverage data analytics to assess marketing effectiveness and contribute to continuous improvement strategies, ensuring that enrollment goals are met in an efficient and impactful manner.

Job Responsibilities

• Develop and execute targeted marketing campaigns to promote user enrollment in Hinge Health programs.
• Analyze enrollment data and marketing performance metrics to inform future campaign strategies.
• Collaborate with product, design, and content teams to create engaging promotional material.
• Monitor and report on key performance indicators (KPIs) related to enrollment efforts.
• Conduct market research to identify new avenues for outreach and potential user segments.
• Implement A/B testing methodologies to optimize marketing tactics and messaging.
• Assist in managing external agency relationships for campaign execution.
• Support the development of educational content that effectively communicates program benefits.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• At least 2 years of experience in marketing, preferably in a healthcare or technology setting.
• Strong analytical skills with proficiency in data analysis and reporting tools.
• Experience with digital marketing channels, including social media, email, and SEO.
• Excellent written and verbal communication skills for diverse audiences.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Familiarity with marketing automation platforms and CRM systems.

Technologies & Tools

The Associate Enrollment Marketing Manager will utilize various technologies and tools to enhance marketing efforts and track performance. Proficiency in customer relationship management (CRM) systems, marketing automation platforms such as HubSpot or Marketo, and data analytics tools like Google Analytics will be crucial. Familiarity with content management systems (CMS) and graphic design software may also be beneficial for creating promotional materials.

Ideal Candidates

The ideal candidate for the Associate Enrollment Marketing Manager position will exhibit a proactive approach to problem-solving and a keen interest in health technology. They will possess strong organizational skills, enabling them to juggle multiple tasks and deadlines effectively. A passion for enhancing user engagement through innovative marketing campaigns, coupled with a data-driven mindset to inform decision-making, will set them apart. Additionally, candidates should demonstrate adaptability in a fast-paced environment, along with a commitment to promoting health and wellness solutions.