Associate Enrollment Marketing Manager

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Written by AI from the job title and company, not by Hinge Health, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Enrollment Marketing Manager at Hinge Health will play a pivotal role in enhancing our enrollment strategies and driving member engagement through innovative marketing campaigns. This position is responsible for developing, implementing, and analyzing marketing initiatives that facilitate member enrollment and retention, while collaborating closely with cross-functional teams to ensure alignment of objectives and execution of programs that promote our services effectively. The ideal candidate will possess a blend of marketing expertise and data-driven decision-making skills to maximize outreach efforts and increase overall brand presence in the healthcare industry.

Job Responsibilities

• Develop and execute marketing campaigns aimed at increasing enrollment for Hinge Health’s services.
• Analyze marketing data and metrics to assess campaign effectiveness and identify areas for improvement.
• Collaborate with the product and customer experience teams to create compelling messaging that resonates with potential members.
• Manage social media, email, and digital marketing efforts to drive awareness and enrollment.
• Coordinate with external vendors and agencies to enhance marketing outreach initiatives.
• Conduct market research to identify trends, understand target demographics, and optimize marketing strategies.
• Monitor competitive landscape and industry best practices to ensure Hinge Health remains a leader in enrollment marketing.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2-3 years of experience in marketing, preferably within the healthcare or wellness industry.
• Proficiency in digital marketing tools and platforms, including Google Analytics and social media advertising.
• Strong analytical skills with the ability to interpret marketing data and adjust strategies accordingly.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Experience with CRM software and email marketing platforms is a plus.
• Ability to work collaboratively in a fast-paced, team-oriented environment.

Technologies & Tools

The Associate Enrollment Marketing Manager will be expected to utilize a variety of technologies and tools, including marketing automation platforms, CRM systems, and analytics software. Familiarity with social media management and advertising tools, as well as graphic design software for creating marketing collateral, will also be beneficial to effectively carry out marketing initiatives.

Ideal Candidates

Ideal candidates for this position are proactive self-starters who possess a strong passion for health and wellness marketing. They exhibit exceptional organizational skills, ability to prioritize multiple tasks, and thrive in a results-driven environment. Creativity, curiosity, and a strong sense of accountability are crucial attributes, along with a commitment to personal and team success. Candidates should also demonstrate a willingness to adapt to changing circumstances and embrace innovative approaches to engage prospective members effectively.