Associate Enrollment Marketing Manager

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Written by AI from the job title and company, not by Hinge Health, so some details may not match this job. The employer's own page has the real description.

Overview

The Associate Enrollment Marketing Manager at Hinge Health will play a pivotal role in developing and executing marketing strategies aimed at increasing enrollment in our digital health programs. This position requires a highly motivated individual who is capable of analyzing market trends, collaborating across departments, and driving innovative marketing initiatives to effectively engage potential users. The Associate Enrollment Marketing Manager will be instrumental in achieving enrollment goals by leveraging data-driven insights and creative marketing solutions.

Job Responsibilities

• Develop and implement targeted marketing campaigns to drive user enrollment in Hinge Health programs.
• Analyze market data and performance metrics to identify opportunities for outreach and engagement enhancements.
• Collaborate with cross-functional teams, including product, analytics, and design, to ensure marketing alignments with business objectives.
• Create compelling content for email marketing, social media, and other channels to promote enrollment initiatives.
• Conduct A/B testing on marketing strategies to optimize conversion rates and improve engagement.
• Manage relationships with external vendors and partners to enhance marketing reach and effectiveness.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2+ years of experience in marketing, preferably in a healthcare or digital health environment.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and interpersonal skills, with a proven ability to work collaboratively in a team setting.
• Proficiency in digital marketing tools and platforms, such as Google Analytics, CRM software, and email marketing systems.
• Creative thinker with a passion for developing innovative marketing strategies.

Technologies & Tools

This position utilizes various technologies and tools to facilitate marketing efforts, including but not limited to CRM software (Salesforce), marketing automation tools (HubSpot), digital analytics platforms (Google Analytics), email marketing systems, and content management systems (CMS). Familiarity with design software such as Adobe Creative Suite may also be beneficial.

Ideal Candidates

The ideal candidate for the Associate Enrollment Marketing Manager position will be a proactive and results-driven individual who thrives in a fast-paced environment. They should possess a strong analytical mindset, a passion for healthcare marketing, and the ability to think creatively to solve problems. Excellent organizational skills and attention to detail are essential, along with a commitment to collaborative teamwork and a desire to make a positive impact in the lives of users through health technology.